Product Marketing Specialist

Premise Health is Different on Purpose Premise Health serves large organizations and their people with exceptional healthcare. The result? Better experiences, better health, and better value, all while helping organizations lower their healthcare costs. Premise's mission is to help people get, stay, and be well. Come join us and see for yourself why amazing health starts with amazing healthcare. For more information, visit www.jobs.premisehealth.com. Our growing marketing and communications team is seeking a high-performing Product Marketing Specialist who will play a critical role in driving the success of our products by developing and executing comprehensive marketing strategies. This person will be responsible for understanding a set of products inside and out, identifying target audiences, and crafting compelling marketing campaigns that resonate with customers. Under the guidance of the Product Marketing Manager, this person will support organizational growth by creating product messaging and materials that interest, inform, and engage current and prospective clients. This position requires the ability to think strategically, in addition to a high level of tactical coordination and communication across various stakeholders. The ideal candidate is extremely organized, loves to learn, and is a resourceful self-starter. This is a full time, hybrid Product Marketing Specialist role located in Brentwood, TN. This team reports in office Tuesday and Wednesday. What You'll Do Owns marketing strategies that build awareness and drive revenue for a designated portfolio of products Develops clear and effective product positioning and messaging for B2B audiences that differentiates our products in the market Conducts in-depth market research to understand customer needs, competitive landscape, and industry trends to inform product marketing strategies Owns day-to-day development and maintenance of owned product marketing projects and materials, maintaining next steps across various workstreams and stakeholders Creates engaging marketing content, including product collateral, web content, case studies, and sales enablement materials (presentations, sales slicks, eBooks, blogs, social posts, infographics, etc.) Plans and executes integrated marketing campaigns across multiple channels, including digital marketing, social media, email, events, and more Collaborates with various departments across the organization (sales, clinical, operations, growth and development, etc.) to scale product information and successfully execute go-to-market strategies for product launches and updates Gathers feedback from customers, sales teams, and internal stakeholders to continuously improve product marketing strategies and product offerings Adheres to product marketing framework and collateral development processes to ensure consistency across products Leads meetings with key stakeholders to share product marketing plans, gather feedback, and gain internal alignment Works with graphic designer to visualize assets that support and augment the product message across internal and external channels Partners with digital team to optimize online content, execute new and existing business campaigns, and track performance for ongoing improvement Collaborates with internal communications team to share new or updated product features, assets, etc. with internal stakeholders Serves as liaison and subject matter expert to other internal departments regarding product marketing initiatives Stays up to date with competitors, industry news, and emerging trends as they relate to the Premise Health brand, products, and direct healthcare industry What You'll Bring Bachelors degree in marketing, business, communications, journalism, adverting, or related field 3+ years of relevant work experience required B2B marketing background preferred History working on or with sales, business development, or growth teams a plus Strong understanding of marketing principles, including market segmentation, positioning, and messaging Proficient in Microsoft Office suite, specifically PowerPoint and Word Excellent written and verbal communication skills Proficiency in digital marketing tools and analytics (HubSpot and/or Salesforce) Self-starter with the ability to work collaboratively with cross-functional teams High attention to detail, organized, and strong project management skills Results-driven with a focus on achieving KPIs and goals Crystal clear communication, both written and oral Working knowledge of Adobe Creative Suite is helpful but not required Ability to provide examples of prior professional work or writing samples Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers full-time team members benefits including medical, dental, vision, life and disability insurance, a 401(k) program with company match, paid holidays and vacation time, a company-sponsored wellness program, EAP, access to virtual primary care and virtual behavioral health at no cost for team members and their dependents. Additional benefits can be viewed here: https://jobs.premisehealth.com/benefits. Premise is an equal opportunity employer; we value inclusion and do not discriminate based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy and related conditions), gender identity or expression, sexual orientation, age, physical or mental disability, genetic information, past, current or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. #J-18808-Ljbffr