Overview
Location: Chicago, IL (Full-time, On-site)
About NativeMsg
nativeMsg is the leading RCS Business Messaging experience and API platform, enabling businesses to create, send, and optimize interactive texting experiences. We transform how businesses communicate with customers by turning traditional SMS into rich, interactive experiences featuring images, videos, and interactive buttons, all within the native messaging app.
The Role: Engineering Marketing Growth at Scale
We’re seeking a Growth Marketer to build the technical infrastructure that powers our revenue generation and customer acquisition. This isn’t traditional marketing automation—you’ll be engineering growth through AI-powered systems, automated visual content creation, and scalable lead generation pipelines that showcase our visual technology to prospects through compelling demonstrations. You’ll partner closely with Marketing to turn their strategies into automated, scalable systems while building the technical foundation that generates qualified leads through visual storytelling and automated outreach.
What You'll Build
- Automated Visual Content & Lead Generation Systems: AI-powered visual content creation, product screenshots, comparison graphics, and marketing assets at scale
- Visual Storytelling Automation: Workflows that create before/after comparisons, feature demonstrations, and industry-specific use case visuals
- Content Distribution Pipelines: Automatically distribute visual content across email campaigns, social media, and landing pages
- Dynamic Content Personalization: Automated systems that customize visual content based on prospect industry, company size, and engagement history
- Lead Generation & Qualification Automation: Automated prospecting using data pipelines (Apollo and enrichment APIs) to identify target accounts
- AI-Powered Lead Scoring: ML models to identify prospects most likely to convert based on behavioral and firmographic data
- Multi-Channel Outreach Automation: Sophisticated email, LinkedIn, and direct mail campaigns that scale personalized outreach
- Visual-First Nurture Sequences: Automated lead nurturing workflows with progressive visual content and demonstrations
- Growth Analytics & Attribution Systems: Analytics tracking from first contact to closed deal
- A/B Testing Frameworks: Infrastructure for testing messaging, timing, visuals, and outreach strategies
- Attribution Modeling: Systems that accurately attribute revenue to growth activities
- Conversion Optimization: Automated landing page testing, form optimization, and lead capture improvements
- AI Integration & Automation: Integrate AI tools to automate content creation, prospect research, and personalized messaging
- Visual Content Generation: AI-generated marketing assets, product demonstrations, and comparison content
- Intelligent Workflow Automation: Smart automation adapting to prospect behavior and qualification criteria
- Predictive Analytics: Models predicting buyer readiness and prioritizing outreach
Technical Requirements
- Programming & Development: Backend development with 3-5 years experience in Python, JavaScript (Node.js), or similar for automation systems and APIs
- Frontend Skills: HTML, CSS, JavaScript for interactive demos and landing page optimization
- Database Management: SQL databases for storing prospect data and analytics
- API Integration: Experience connecting marketing tools, CRM, and data enrichment platforms
- Marketing Technology & Automation: HubSpot or similar platforms for campaign automation and lead nurturing
- Data Enrichment Tools: Apollo or similar tools for prospect research
- CRM Integration: HubSpot CRM integration and custom workflow development
- Analytics Platforms: Google Analytics or similar for tracking growth metrics
- AI & Content Automation Tools: OpenAI API, Claude API, or similar for automated content generation and prospect research
- Visual Content Tools: Canva API, Figma API or similar for automated visual content creation
- No-Code Automation: Zapier, Make, n8n or similar for rapid prototyping
- Content Management Systems: Content workflows for marketing campaigns
- Growth & Analytics Experience: 2-4 years in growth marketing, demand generation, or marketing operations with a technical implementation focus
- A/B Testing & Experimentation: Designing and analyzing growth experiments
- Conversion Rate Optimization: Improving conversion rates through technical optimization
- Data Analysis: SQL, Excel/Google Sheets, Python for analyzing performance
What Makes This Role Unique
- Visual Technology Marketing: Showcasing visual tech through automated content and distribution
- AI-First Growth: Automate content creation, research, and personalization at scale
- Emerging Category: Engineer growth for technology that benefits from visual demonstration
- Technical Innovation: Build growth infrastructure hard to replicate
- Revenue Impact: Direct attribution to pipeline and revenue growth
Compensation & Benefits
- Base Salary: $100K - $120K (based on experience)
- Profit Sharing Package: Significant stake in fast-growing messaging technology company
- Benefits: Full health insurance, dental, professional development budget
- Growth Path: Opportunity to build and lead growth engineering team
Current Growth Stack
- CRM & Marketing: HubSpot, Apollo for prospecting
- Automation: Zapier, Make, custom Python scripts
- Analytics: Google Analytics, HubSpot Analytics, custom dashboards
- AI Tools: OpenAI, Claude, visual content platforms
- Content Systems: Automated visual content creation and personalization engines
Ready to engineer scalable growth through visual marketing automation? We’re looking for someone who can start immediately and begin building scalable marketing growth infrastructure that drives qualified leads through compelling visual demonstrations.