CivicEye is hiring: Marketing Specialist in College Station

CivicEye, headquartered in Charlotte, North Carolina, delivers innovative cloud-based software for law enforcement, prosecutors, and courts, enhancing workflows and improving community outcomes. We are seeking a strategic, creative, and results-driven Full Stack Marketing Lead to join our team in College Station, Texas. This role will drive CivicEyes market expansion and elevate our brand through multi-channel marketing strategies, compelling content, and data-driven campaigns. The ideal candidate is a collaborative leader with strong communication skills and a passion for advancing our mission to make communities safer.

Overview

Key competencies include Content Creation, Brand Strategy, Design Skills, Data Analysis, Optimization, SEO and PPC, Marketing Automation, Social Media, Web Management, Strategic Leadership, Collaboration, Adaptability, Project Management, and Problem-Solving. This is an opportunity for a marketing professional who thrives on developing innovative strategies, managing end-to-end marketing initiatives (including event presence), and fostering a collaborative team environment while advancing our mission of making communities safer.

PRINCIPLE DUTIES AND RESPONSIBILITIES

• Develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand awareness.
• Collaborate with sales, product, and operations teams to align marketing initiatives with company goals.
• Oversee the creation of engaging content, including website materials, case studies, whitepapers, blogs, and social media, to position CivicEye as an industry thought leader.
• Manage and maintain consistent brand identity, voice, and messaging across all platforms.
• Maintain and update the company website on WordPress, ensuring functionality, user experience, and alignment with marketing objectives.
• Utilize HubSpot to optimize CRM processes, email campaigns, lead nurturing, and marketing automation workflows.
• Identify and evaluate industry conferences and events to maximize brand visibility and networking opportunities.
• Coordinate logistics for event participation, including booth setup, promotional materials, and post-event lead nurturing.
• Analyze campaign performance, website metrics, HubSpot data, and event outcomes using tools like Google Analytics to derive actionable insights and optimize strategies.
• Build and maintain relationships with key stakeholders, including partners, media, and industry influencers, to enhance CivicEyes market presence.

KNOWLEDGE, SKILLS & ABILITIES

We value individuals who are creative problem-solvers, exceptional communicators, and have a proven track record of driving marketing success. The ideal candidate will have:

• Content Creation including blogs, social media posts, videos, email campaigns with persuasive messaging and brand storytelling.
• Expertise in defining and maintaining brand strategies including voice, visual identity, and messaging to ensure consistency across marketing channels.
• Familiarity with tools like Canva or Adobe Suite to create marketing assets such as social media graphics, banners, ads, etc.
• Proficiency in tools like Google Analytics, Tableau, Power BI etc to track campaign performance, user behavior and derive actionable insights.
• Experience conducting experiments to optimize marketing strategies, such as A/B testing to increase conversion rates.
• Knowledge of optimizing landing pages, forms, and websites to increase lead generation and sales conversions.
• Strong understanding of on-page and off-page search engine optimization techniques including keyword research, content optimization, and link-building to drive organic traffic with tools like SEMrush or SurferSEO.
• Experience managing paid ad campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc., including budget allocation and performance optimization.
• Proficiency with tools like HubSpot, Mailchimp, or ActiveCampaign to automate email campaigns, lead nurturing and customer journeys.
• Expertise in managing and growing social media accounts (LinkedIn, Instagram, Twitter).
• Familiarity with WordPress to upkeep and make minor website edits.
• Ability to plan, execute, and manage end-to-end marketing campaigns aligned with business goals, such as brand awareness, lead generation, or sales growth.
• Ability to lead cross-functional projects and communicate effectively with sales, product, and tech teams.
• Ability to combine creativity with data-driven decision-making to develop innovative marketing strategies that align with market trends and business objectives.

EDUCATION AND EXPERIENCE

Required Education / Experience

• Bachelors degree in Marketing, Sales, Business, or related field OR
• At least two years of marketing experience with a strong portfolio

Preferred Education / Experience

• Experience with HubSpot or similar CRM/marketing automation tools.
• Background in fast-paced, growth-stage, or PE-backed companies.
• Familiarity with GovTech or public sector marketing.
• Certifications such as Certified SEO Expert or Google Ads/Analytics are a plus.

LOCATION/HOURS

• College Station, TX
• Hybrid work schedule with minimum of one-day a week in office
• Full-time employees are expected to observe core business hours generally recognized as no less than 8 working hours per day

BENEFITS

Target Base: Commensurate

Other Benefits: PTO, Medical, Dental, LTD/STD, Equity Participation Opportunities, and Culture as a Currency. Do work that matters and makes a positive impact on millions of lives.

ADDITIONAL INFORMATION

Key Working Relationships

• High visibility to Sales Leadership Team
• Frequent interactions with sales and operations teams
• Strong customer relationships and the ability to promote a sought-after product/service

Organizational Chart

• Reports to VP of Sales & Marketing, no direct reports

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times
• Must be able to travel up to 35% of the time

Working Condition

• Ability to work seamlessly in both office and remote work environments
• May occasionally be exposed to loud sounds and distracting noise levels, such as from office equipment

CivicEye is an equal-opportunity employer that truly values diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

JOB STATUS Former postings and other roles are listed for reference purposes.

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