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Summary
You'll run our corporate social channels and execute campaigns, product launches, email/SMS, light web updates, and agency/creator workturning ideas into shipped, measurable outcomes. Responsibilities
Campaigns & Launches
Build the integrated marketing calendar (drops, promos, holidays).
Brief stakeholders/creators; manage timelines, assets, and go-lives.
Channel Ownership (Social)
Plan, create, and publish content for IG, TikTok, Facebook, Pinterest.
Community management and escalation; protect brand voice.
Lifecycle (Email/SMS)
Build or coordinate campaigns; segment, A/B test, QA, and report. Web & Merchandising Support
Partner with internal/external web resources to update pages/landing pages; keep UTMs/pixels/tagging clean.
Paid Media & Agencies
Manage briefs, assets, flighting, budgets, and tracking with agencies; monitor performance and flag optimizations.
Influencers & Affiliates
Source/manage creators; negotiate deliverables; run the affiliate program and track ROI.
Request Intake & Traffic
Operate a lightweight request/SLA process; prioritize and communicate status; route assets to stores/partners as needed.
Brand Governance
Maintain brand guidelines, templates, and asset libraries; QC voice/visuals.
Store Support (as needed)
Provide toolkits/localized assets for openings or key promos; occasional store visits for content capture/launch checks.
Reporting & Insights
Deliver weekly/monthly dashboards (social, email/SMS, site/promo); turn insights into next-step actions.
Qualifications
35+ years in consumer/retail, restaurant, or CPG marketing with ownership of social plus cross-channel execution.
Portfolio showing scroll-stopping content and shipped campaigns with results.
Comfortable with Meta/TikTok tools (Business Suite/Ads Manager), UTMs, pixels, and reading GA4 dashboards.
Strong copywriting; basic design/editing skills (Canva/Adobe).
Excellent organization and communication; thrives in a fast, collaborative environment.
Nice to have: influencer/affiliate program management; email/SMS (Klaviyo/Mailchimp); basic HTML/CSS; Spanish bilingual.
Tools You'll Use
Canva/Adobe, Google Workspace, GA4, Meta Business Suite/Ads Manager, TikTok, scheduling tools (Sprout/Hootsuite/Later), ESP (Klaviyo/Mailchimp), simple project trackers (Asana/ClickUp). Physical Requirements & Schedule
Onsite at HQ; occasional store visits and content shoots.
Typical business hours with flexibility for launches and events.
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You'll run our corporate social channels and execute campaigns, product launches, email/SMS, light web updates, and agency/creator workturning ideas into shipped, measurable outcomes. Responsibilities
Campaigns & Launches
Build the integrated marketing calendar (drops, promos, holidays).
Brief stakeholders/creators; manage timelines, assets, and go-lives.
Channel Ownership (Social)
Plan, create, and publish content for IG, TikTok, Facebook, Pinterest.
Community management and escalation; protect brand voice.
Lifecycle (Email/SMS)
Build or coordinate campaigns; segment, A/B test, QA, and report. Web & Merchandising Support
Partner with internal/external web resources to update pages/landing pages; keep UTMs/pixels/tagging clean.
Paid Media & Agencies
Manage briefs, assets, flighting, budgets, and tracking with agencies; monitor performance and flag optimizations.
Influencers & Affiliates
Source/manage creators; negotiate deliverables; run the affiliate program and track ROI.
Request Intake & Traffic
Operate a lightweight request/SLA process; prioritize and communicate status; route assets to stores/partners as needed.
Brand Governance
Maintain brand guidelines, templates, and asset libraries; QC voice/visuals.
Store Support (as needed)
Provide toolkits/localized assets for openings or key promos; occasional store visits for content capture/launch checks.
Reporting & Insights
Deliver weekly/monthly dashboards (social, email/SMS, site/promo); turn insights into next-step actions.
Qualifications
35+ years in consumer/retail, restaurant, or CPG marketing with ownership of social plus cross-channel execution.
Portfolio showing scroll-stopping content and shipped campaigns with results.
Comfortable with Meta/TikTok tools (Business Suite/Ads Manager), UTMs, pixels, and reading GA4 dashboards.
Strong copywriting; basic design/editing skills (Canva/Adobe).
Excellent organization and communication; thrives in a fast, collaborative environment.
Nice to have: influencer/affiliate program management; email/SMS (Klaviyo/Mailchimp); basic HTML/CSS; Spanish bilingual.
Tools You'll Use
Canva/Adobe, Google Workspace, GA4, Meta Business Suite/Ads Manager, TikTok, scheduling tools (Sprout/Hootsuite/Later), ESP (Klaviyo/Mailchimp), simple project trackers (Asana/ClickUp). Physical Requirements & Schedule
Onsite at HQ; occasional store visits and content shoots.
Typical business hours with flexibility for launches and events.
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