Social Media Advertising Strategist (Remote US) Job at Abe in Charleston

Social Media Advertising Strategist (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This is a role for a growth-minded Senior Social Media Strategist who wants to be part of a bold and transformational team.

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with mid-market and enterprise clients and leads communication of results, creation of custom strategies, and execution of Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This position offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn (ad copywriting, TAM development, targeting) to maximize ROI

What You Offer

• 2+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.)
• Strong Paid media fundamentals (keyword research, ad copywriting, bid management, optimization)
• Ability to analyze campaign performance with Google Analytics/GA4/Excel or similar tools to drive decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-backed storytelling
• Problem-solver with a curious, competitive mindset
• Kept up with industry trends and opportunities to grow
• Ability to manage multiple projects simultaneously
• Quality-focused with passion for advertising
• Willingness to travel to visit clients approximately once per year or as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and satisfaction
• Build client trust leading to renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make sound strategic decisions for accounts

Benefits

• Base salary range for this role in the United States is $70,000–$80,000 with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and experience
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Company-paid plan for you and partial contribution for dependents
• Benefits to Support the Whole Person: Mental health support (Spring Health, Headspace), physical health benefits (Omada, Carrot fertility support, Aaptiv workouts, One Medical)
• Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave
• 401(k) traditional and Roth with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization and residency requirements are met. This role is 100% virtual from your home office, with collaboration via Zoom and Slack. You will need a laptop, internet access, and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application or participating in the process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services

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