Abe is hiring: Account Strategist, LinkedIn Advertising (Remote US) in Charlesto

Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Collaborate with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a competitive and curious mindset
• Keen interest in staying at the cutting edge of the industry, seeking opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with a balanced, sustainable approach to advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embodies our core values in every interaction
• Effectively manages approximately five mid-tier and enterprise accounts
• Meets and exceeds department KPIs, including client growth and goal attainment (core KPIs include client NSMs and Client Satisfaction scores)
• Builds client trust and strong relationships to enable renewals
• Cross-sells services that align with client goals
• Clearly communicates results with client contacts and executives
• Deliberate, informed decision making for account direction

Benefits

• Base salary in the United States range: $70,000 - $80,000 with potential for bonus eligibility; actual salary may vary based on experience and compensation practices
• Medical, dental, vision plans, disability, and life insurance for you and your family
• 100% employer-paid plan for you and 50% employer contribution for your dependents
• Time Off and wellness benefits: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, Year-end recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional office access in Irvine, CA. Some global postings may be available where we have established businesses. You must have work authorization and reside in the applicable country for global locations. The role is 100% remote; collaboration is via Zoom and Slack. A laptop (PC or Mac), internet access, and a professional environment are required. Reasonable accommodations may be made for people with disabilities.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.