Social Media Advertising Strategist (Remote US) Job at Abe in Chicago

Overview

Social Media Advertising Strategist (Remote US) at Abe. Abe is a specialized consultancy focused exclusively on social media advertising, working with LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a key part of the social media team. The position offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Internal title: Account Strategist, LinkedIn Advertising. Role involves working directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks and improve performance
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn (ad copy, TAM development, targeting) to maximize ROI

What You Offer (Qualifications)

• 2+ years at a performance/digital marketing agency supporting B2B clients
• Deep expertise in paid social advertising, specifically LinkedIn Ads
• Knowledge of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, etc.)
• Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, ZoomInfo, 6sense, etc.)
• Strong Paid media principles: keyword research, ad copywriting, bid management, optimization
• Ability to analyze campaign data with Google Analytics/GA4, Excel or similar tools
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven storytelling
• Problem-solving mindset, curious, and growth-oriented
• Ability to manage multiple projects concurrently
• Travel to visit clients approximately once per year per client or as needed

Success Metrics

• Manage approximately five mid-tier and enterprise accounts
• Meet/exceed department KPIs: client growth and goal attainment (NSMs and Client Satisfaction)
• Build client trust and renewals; cross-sell services aligned with client goals
• Clear communication of results to clients and executives
• Sound strategic direction for accounts

Benefits

• Salary: $70,000-$80,000 USD base with potential for bonus; actual salary varies by experience
• Medical, dental, vision, disability, and life insurance for you and your family
• Employer-paid plan for you; partial contribution for dependents
• Mental health: Spring Health, Headspace; physical health: Omada, Carrot, Aaptiv, One Medical
• Time Off: Unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge, paid parental leave
• 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company. You may work from anywhere in the US or from Abe offices (Irvine, CA). Global opportunities may be available where we have established operations; residency/work authorization may be required.

Role is 100% virtual from home. Collaboration primarily through Zoom and Slack. Requires a reliable internet connection, a suitable workspace, and the ability to remain stationary for extended periods. Reasonable accommodations available during the application process.

EEO and Hiring Practices

At Abe, we value People First and are committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.