Senior Social Media Advertising Strategist (Remote US) Job at Abe in Chicago

Overview

Senior Social Media Advertising Strategist (Remote US) – Abe

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Senior Strategist will work with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. This is a ground-floor opportunity in a fast-growing specialty agency.

Note: This job was listed internally as Senior Account Strategist, LinkedIn Advertising.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver
• Interest in staying on the cutting edge of the industry and sharing insights
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with passion for advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Live Abe core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet/exceed department KPIs, including client growth and goal attainment (core KPIs: North Star Metrics and Client Satisfaction)
• Build client trust and renewals; cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make exceptional strategic decisions for accounts

Benefits

• Base salary range for this role in the United States: $85,000–$95,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and experience
• Medical, dental, vision plans, disability, and life insurance for you and your family
• Employer contributions: 100% for you; 50% for dependents
• Benefits to support the whole person: Mental health (Spring Health), Headspace; Physical health (Omada, fertility support, fitness programs); One Medical membership for primary and virtual care
• Time Off – Unlimited PTO (2 weeks minimum), paid company holidays, Your Birthday Off, End of Year Recharge
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established operations; you must have work authorization and reside in the country of operation. This role can operate 100% virtually from your home office and primarily uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), internet access, and a professional environment; reasonable accommodations may be provided if needed.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For inquiries about accommodations, contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services

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