Social Media Advertising Strategist (Remote US) Job at Abe in Nashville

Overview

Social Media Advertising Strategist (Remote US) at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. It offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong Paid principles knowledge including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Creative problem solver with a drive to stay on the cutting edge of the industry
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused with a passion for advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrate core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs such as client growth and goal attainment (NSMs and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives

Benefits

• 2024 base salary range for this US-based role is $70,000–$80,000 USD with potential for bonus eligibility; final salary varies based on location, skills, and experience
• Medical, dental, vision, disability, and life insurance coverage
• Employer-paid plan for the employee and partial contribution for dependents
• Wellbeing benefits including mental health access, fitness resources, and primary/virtual care
• Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, end-of-year recharge
• 401(k) with company match
• Annual bonus based on tenure

Work Environment

Remote-first company; work from anywhere in the US with optional Abe offices. For some roles, opportunities may exist internationally where we have established operations. You must have work authorization for your location. This role operates 100% virtually from a home office and uses Zoom and Slack for collaboration. You should have reliable internet and a suitable work setup.

Additional Information

At Abe, People First is a core value. We’re committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.