Senior Social Media Advertising Strategist (Remote US) Job at Abe in Atlanta

Senior Social Media Advertising Strategist (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you. We have experienced significant growth and maintain a culture where the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Role title: Senior Social Media Advertising Strategist (Remote US) / Senior LinkedIn Strategist

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within a boutique agency
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms/tools like LinkedIn Campaign Manager, ZoomInfo, 6sense
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance with tools like Google Analytics, GA4, Excel, or similar
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven storytelling
• Problem solver with a proactive, curious mindset
• Willingness to stay on the cutting edge of the industry and share knowledge
• Strong organization and multi-project management skills
• Quality-focused with a passion for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Model Abe’s core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and satisfaction (North Star Metrics and Client Satisfaction scores)
• Build client trust and relationships leading to renewals
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make sound strategic decisions for accounts

Benefits

• Salary: The annual base salary range for this position in the United States is $85,000 - $95,000 USD with potential for bonus eligibility. The actual salary may vary based on compensation practices, skills, and depth of experience.
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial contribution for dependents
• Wellness benefits: mental health support, fitness programs, and virtual care options
• Time Off: Unlimited PTO (2-week minimum), paid holidays, birthday off, year-end shutdown, parental leave
• Retirement: 401(k) with company match
• Bonus: Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Some global postings may be available where there is established presence, including Canada, the UK, and Australia. You must have work authorization and reside in the country if applying for global locations. This role is 100% remote from a home office. We collaborate via Zoom and Slack. You should have a suitable laptop/computer, reliable internet, and be able to remain stationary for extended periods. Reasonable accommodations are available for qualified individuals with disabilities.

How to Apply

If you require reasonable accommodations in completing this application or during any part of the selection process, please contact careers@directiveconsulting.com.

Equal Opportunity

At Abe, we value People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.