Abe is hiring: Senior Social Media Advertising Strategist (Remote US) in Salt La

Overview

Senior Social Media Advertising Strategist (Remote US)

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert target audiences. We have experienced significant growth and maintain a culture where the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

• This role is listed internally as Senior Account Strategist, LinkedIn Advertising*

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

• 4+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as Conversation Ads, Document Ads, CTV and more
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more
• Ability to delegate to junior team members
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver
• Results-oriented with a growth mindset and a focus on continuous learning
• Ability to organize, prioritize and manage multiple projects simultaneously
• Maintains high ethical standards and quality in advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Exemplifies Abe core values in every interaction
• Effectively manages approximately five mid-tier and enterprise accounts
• Meets and exceeds department KPIs such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
• Builds client trust and relationships leading to renewals
• Cross-sells services that align with client goals
• Clearly communicates results with client points of contact and executives
• Demonstrates sound decision making for strategic direction of accounts

Benefits

• Salary: The annual base salary range for this position based in the United States is $85,000-95,000 USD with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer contributions for dependents where applicable
• Benefits to support the whole person: mental health resources, physical health programs, fertility support, virtual workouts, and primary/virtual care
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure

Work Environment Requirements

Remote-first company; you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available for certain locations with appropriate work authorization. This role operates 100% virtually from home; collaboration is via Zoom and Slack. You will use a laptop, necessary software, and other office tools. Reasonable accommodations are available for qualified individuals with disabilities.

Additional Information

At Abe, we value People First and strive for a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.