Virginia Community Colleges is hiring: Web Marketing Specialist in Virginia

Overview

Posting Summary
Web Marketing Specialist – Northern Virginia Community College

Role Title PR & Mktg Spec III

Agency Northern VA Community College • Division NV280-VP Workforce Development • Location Fairfax County – 059

Hiring Range $65,000 – $75,000 • Employment Full Time • FLSA Exempt • Telework Eligible after probationary period with supervisor approval

Job Description

General Description: The Web Marketing Specialist is responsible for assisting in creating, refining, evaluating, developing, implementing and optimizing marketing initiatives, particularly on the NOVA website. The Specialist will work closely with marketing peers, the Web Services team and internal stakeholders to continuously analyze and optimize content and applications geared toward prospective students.

Duties and Tasks:

• Responsible for creating, reviewing, implementing, developing and promoting marketing content independently.
• Supports achievement of annual enrollment goals.
• Partners with internal teams and external partners to deliver objectives.
• Manages and monitors software (e.g., EAB Virtual Tour) to maximize current efforts, resolve technical issues, and lead strategy on the platform’s usage.
• Works with the team to maintain brand guidelines across the college.
• Writes, edits and evaluates existing text on the NOVA website to ensure the student perspective is captured.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSAs / Qualifications

• Strong copywriting and editing skills.
• Ability to demonstrate conceptual and strategic thinking.
• Ability in setting priorities, utilizing resources, identifying problems, meeting deadlines.
• Ability in managing multiple projects simultaneously.
• Strong organizational skills.
• Ability to work and thrive in a fast-paced environment.
• Excellent written and verbal communication skills.
• Ability to pick up new technologies quickly.
• Ability to work well in a group and take direction.

Minimum Work Experience

• Experience working with segmenting audiences (e.g., prospective students, current students, adult learners) and developing messaging to specific populations.
• Experience applying brand pillars, elements, and visuals to a variety of materials and communications.
• Experience using platforms, tools, applications and/or software to develop strategies to accomplish a goal (CMS, Adobe Creative Suite).
• Project management experience.
• Experience in marketing, communications, web marketing, or relatable field.

Additional Considerations

• Experience in higher education, especially admissions and enrollment.
• Experience with Salesforce/Salesforce Marketing Cloud or other CRM.
• Experience working within content management systems (CMS).
• Experience with Qualtrics.

Application Details

Posting Number CLS_4029P • Recruitment Type General Public – G • Number of Vacancies 1 • Job Open Date 09/18/2025 • Job Close Date 10/02/2025 • Open Until Filled • Agency Website www.nvcc.edu

Contacts

Email & Phone Number (provided in posting)

Additional Information

NOVA is committed to inclusion and diversity. Eligible employees receive a benefits package including health and dental insurance, paid leave, retirement plans, and other benefits. Employees must reside in Virginia, Maryland or the District of Columbia. See posting for full details on background checks, EEO, ADA, and E-Verify statements.

Application Questions

Supplemental questions are part of the application. Required fields are indicated in the form.

Legal / Compliance

EEO Statement: The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. ADA Statement: VCCS complies with the ADA and ADAAA to provide reasonable accommodation. E-Verify: VCCS uses E-Verify for work eligibility. Background checks may be required.