Advertising Operations Manager Job at PRI Technology in New York

Overview

This position is a twelve month plus Advertising Operations Manager opportunity with a major firm located in Midtown, Manhattan at Hudson Yards. The role focuses on the project management, execution and optimization of paid media campaigns across multiple advertising platforms within regulated financial services, ensuring operational excellence, regulatory alignment, and performance optimization. The work week is hybrid: three days in the office and two days remote.

The recruiter note indicates base compensation and pay structure: $65.00 per hour on a W-2 hourly basis or $75.00 per hour on a Corp basis. The firm seeks candidates who are eligible to work in the United States (green card or citizenship) with no visa entanglements and no H1-B submissions from the employer.

Qualifications

• 4+ years of experience in digital advertising operations with hands-on experience in Meta, LinkedIn, and Google Ads.
• Experience managing campaigns in regulated industries, preferably financial services, and ability to work across multiple teams and Lines of Business.
• Strong understanding of paid media strategy, targeting, and performance metrics across social and search.
• Experience with pixel implementation, tag management systems, and campaign QA.
• Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.
• Excellent attention to detail and superior organizational skills.
• Strong communication and project management abilities.

Preferred Skills

• Experience managing and executing enterprise-level campaigns and large-scale media budgets.
• Knowledge of financial advertising regulations.
• Familiarity with project management tools (e.g., Workfront).
• Strong project management skills, including timeline management and stakeholder coordination.
• Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.

Key Responsibilities

• Campaign Execution & Trafficking: Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
• Responsible for creating and managing campaign timelines and project managing launch details and schedules.
• Implement and troubleshoot tracking pixels, UTM parameters, and conversion events while ensuring compliance with financial advertising regulations.
• Ensure proper audience targeting, creative rotation, and budget pacing across platforms.
• Platform Expertise: Serve as the internal expert on Meta, LinkedIn, and Google Ads, with a deep understanding of platform capabilities and limitations specific to financial services.
• Stay current on platform updates, ad policy changes, and new ad formats—especially those impacting financial products and services.
• Provide strategic guidance on campaign structure, bidding strategies, and audience segmentation tailored to financial audiences (e.g., brokers, advisors, business decision-makers).
• Operational Excellence: Develop and maintain SOPs for campaign trafficking, creative specs, landing page alignment and reporting workflows with a focus on compliance and audit readiness.
• Collaborate with media planners, compliance/legal teams, creative, and analytics to ensure seamless and compliant execution.
• Identify and implement process improvements to increase efficiency and reduce risk.
• Reporting & Optimization: Ensure accurate data collection and attribution across all platforms; monitor performance, spending, pacing, budgets and delivery; flag issues and recommend optimizations.
• Partner with analytics teams to support reporting dashboards and actionable insights, especially around lead quality and conversion tracking.
• Attend performance reporting meetings and track optimization recommendations.
• Cross-Functional Collaboration: Work with compliance and legal teams to ensure all advertising meets regulatory standards and liaise with platform account reps to troubleshoot issues.

Required interview process

The interview process will include an initial phone or virtual interview screening. Please indicate your interest, availability to interview and start date, and provide a copy of your recent resume. You may also contact the recruiter with any questions.

Contact

Bill Stevens, Senior Technical Recruiter, PRI Technology

Phone: 1-973-354-2799

Email: Bill.Stevens@PRITechnology.com

Role Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Advertising
• Industries: Insurance and Financial Services

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