Software Guidance & Assistance, Inc. (SGA, Inc.) is hiring: Advertising Operatio

Advertising Operations Manager (Marketing & Communications)

Software Guidance & Assistance, Inc. (SGA, Inc.) is seeking an Advertising Operations Manager (Marketing & Communications) for a contract assignment with a premier Insurance services client in New York, NY.

Responsibilities

• Campaign Execution & Trafficking: Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads; create and manage campaign timelines and launch schedules; implement and troubleshoot tracking pixels, UTM parameters, and conversion events with compliance to financial advertising regulations; ensure audience targeting, creative rotation, and budget pacing across platforms.
• Platform Expertise: Serve as internal expert on Meta, LinkedIn, and Google Ads; stay current on platform updates, ad policy changes, and new ad formats affecting financial products and services; provide strategic guidance on campaign structure, bidding strategies, and audience segmentation for financial audiences.
• Operational Excellence: Develop and maintain SOPs for campaign trafficking, creative specs delivery, landing page alignment, and reporting workflows with focus on compliance and audit readiness; collaborate with media planners, compliance/legal teams, creative, and analytics; identify and implement process improvements to increase efficiency and reduce risk.
• Reporting & Optimization: Ensure accurate data collection and attribution across platforms; monitor performance, spend, pacing, budgets, and delivery; flag issues and recommend optimizations; partner with analytics teams to support dashboards and insights, especially around lead quality and conversion tracking; attend performance reporting meetings and track optimization recommendations.
• Cross-Functional Collaboration: Work with compliance and legal teams to ensure advertising meets regulatory standards; liaise with account reps to troubleshoot issues and leverage platform support; coordinate with external vendors and partners as needed.

Required Skills

• 4+ years of experience in digital advertising operations with hands-on experience in Meta, LinkedIn, and Google Ads.
• Experience managing campaigns in regulated industries, preferably financial services; ability to work across multiple teams and lines of business.
• Strong understanding of paid media strategy, targeting, and performance metrics across social and search.
• Experience with pixel implementation, tag management systems, and campaign QA.
• Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.
• Excellent attention to detail and organizational skills; strong communication and project management abilities.

Preferred Skills

• Experience managing enterprise-level campaigns and large-scale media budgets.
• Knowledge of financial advertising regulations.
• Familiarity with project management tools (e.g., Workfront).
• Basic understanding of HTML, JavaScript, or other web technologies is a plus.
• Strong project management skills, including timeline management and stakeholder coordination.
• Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.

SGA is a technology and resource solutions provider. We are a women-owned business. We match consultants to engagements and value a diverse team built on customer service, employee development, and integrity. For more information, visit https://sgainc.com/.

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We provide access, equal opportunity, and reasonable accommodation for individuals with disabilities. Please visit our company EEO page to request accommodations.