Amazon is hiring: Product Marketing Manager, Audience Development, Audience Deve

Job ID: 2924186 | Amazon.com Services LLC About Amazon Music Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are looking for a driven, analytical and results-oriented Product Marketing Manager to help scale product and growth initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage product marketing projects, roadmaps, and campaigns focused on growth outcomes. They will analyze campaign results for optimization and build playbooks to scale proven campaign structures. Key Responsibilities: Analyze audience behaviors and use insights to inform product marketing strategies Lead naming efforts for new products Partner with Copy team to develop UX copy strategy and conduct message testing Create comprehensive creative briefs to guide the development of marketing assets, including messaging that communicates product positioning and value propositions Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process Launch campaigns. Coordinate the creation and deployment of marketing assets across various channels Analyze post-launch performance data and generate insightful reports Provide recommendations for continuous improvement based on campaign outcomes Build and maintain experiment roadmaps BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels PREFERRED QUALIFICATIONS - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. #J-18808-Ljbffr In Summary: Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators . We are looking for a driven, analytical and results-oriented Product Marketing Manager to help scale product and growth initiatives across Amazon Music tiers . This position will manage product marketing projects, roadmaps and campaigns focused on growth outcomes . En Español: Amazon Music es un servicio de entretenimiento audio inmersivo que profundiza las conexiones entre fanáticos, artistas y creadores. Desde listas de reproducción personalizadas de música hasta podcasts exclusivos, transmisiones en vivo de conciertos a productos artísticos, Amazon Music está innovando en algunas de las intersecciones más emocionantes de la música y la cultura. Ofrecemos experiencias que sirven a todos los oyentes con nuestros diferentes niveles de servicio: Los miembros Prime tienen acceso a toda la música en modo shuffle, y los mejores podcast sin publicidad, incluidos con su membresía; los clientes pueden actualizar a Amazon Music Unlimited para acceder ilimitadamente a 100 millones de canciones, incluyendo en HD, Ultra HD y audio espacial; y cualquiera puede escuchar gratuitamente mediante la descarga de la aplicación Amazon Music o dispositivos habilitados a través de ellos. Analizarán los resultados de la campaña para optimización y construirá playbooks para escalar las estructuras comprobadas. Responsabilidades clave: Analizar el comportamiento del público y usar conocimientos para informar estrategias de marketing de productos Liderar esfuerzos por nombrar nuevos productos Coordinar la creación y implementación de activos de marketing a través de varios canales Analizar datos de rendimiento post-lanzamiento y generar informes perspicaces Proporcionar recomendaciones para una mejora continua basada en los resultados de las campañas Construir y mantener mapas de ruta experimentales CALIFICACIONES Básicas - 4+ años de experiencia profesional en mercadeo no pasantía - Experiencia con el uso de datos y métricas para impulsar mejoras - Experiencias con Excel o Tableau (manipulación de datos, macros, gráficos y tablas pivot)