Horizontal Talent is hiring: Analyst, Media & Audience Segmentation in Bolingbro

Join to apply for the Analyst, Media & Audience Segmentation role at Horizontal Talent

Get AI-powered advice on this job and more exclusive features.

Responsibilities

• Develop and activate custom audience segments to optimize brand partner reach.
• Analyze audience performance and provide insights to refine future strategies.
• Collaborate with internal teams and external partners to align on audience targeting strategies.
• Conduct A/B testing and utilize analytics to inform audience development and maximize engagement.
• Stay updated on consumer trends and incorporate best practices to enhance audience impact.

Skills

• Proficiency in creating custom audiences using first‑party data.
• Strong analytical skills to translate business objectives into audience strategies.
• Experience in using AdTech and MarTech tools for audience activation.
• Excellent communication skills for effective collaboration.
• Proficiency in MS Office, particularly Excel and PowerPoint.

Preferred Skills

• Experience with tools like LiveRamp, SAS CRM Management, or Adobe CDP.
• Background in digital media metrics and data segmentation.
• Strong experience in customer insights and analytics.

At Horizontal, we celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that diverse perspectives drive innovation and excellence.

Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement.

The pay range for this role is $10 - $28 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

Seniority Level

Entry level

Employment Type

Contract

Job Function

Marketing and Sales

Industries

Staffing and Recruiting