AWS
Senior Marketing Manager, Executive Messaging, Global Executive Marketing
AWS, Arlington, Texas, United States, 76000
AWS is seeking a Senior Marketing Manager Executive Messaging to own the messaging strategy focused on the executive customer with emphasis on cloud computing AI and the impact of digital transformation on organizations. This role will develop the foundational messaging that powers AWSs communications to C-suite customers across channels. Youll architect the messaging framework that guides how AWS communicates its value proposition technology innovation and business impact to B2B audiences with particular focus on C-suite leaders at enterprise customers. The position requires deep expertise in B2B technology marketing and the ability to craft compelling narratives that resonate with senior business and technology leaders.
Key job responsibilities In this role you’ll :
Define and maintain AWSs core executive messaging architecture ensuring consistency across all communications
Create strategic narrative frameworks that translate AWSs technical capabilities into business value propositions
Own message testing and refinement processes to optimize impact with target audiences
Partner with product teams to craft compelling stories around new innovations especially in AI / ML
Build and maintain a comprehensive message repository for global teams
Guide regional teams on message localization while maintaining global consistency
Lead executive message training and enablement for senior AWS speakers
Collaborate with PR AR and marketing teams to ensure message alignment
Define success metrics and measure message effectiveness across channels
A day in the life
Workshop with stakeholders and experts to develop messaging
Review regional message adaptation requests and provide strategic guidance
Lead message testing sessions with target audience segments
Collaborate with executive communications team on upcoming keynote messaging
Analyze message performance data and adjust frameworks based on insights
About the team This role is part of Global Executive Marketing (GEM) the heartbeat of AWSs executive customer marketing. GEM helps architect relationships with C-suite customers that shape the future of cloud computing and AI. Every day brings a new challenge a chance to innovate and an opportunity to influence decision‑maker customers.
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid‑market accounts to enterprise‑level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world‑class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission‑critical applications on top of AWS services.
Why AWS Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Work / Life Balance We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture Here at AWS its in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional
6 years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM / sales insights
Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country / region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800 / year in our lowest geographic market up to $186500 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign‑on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and / or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience :
Manager
Key Skills Customer Services,Business Analysis,Business Administration,Business Management,Business Solutions,Communication,Business Operations,Business Sales,Relationship Management,Client Services,Team Player Spirit,Business Analytics,Problem Solving Skills
Employment Type : Full-Time
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
Yearly Salary Salary : 112800 - 186500
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Key job responsibilities In this role you’ll :
Define and maintain AWSs core executive messaging architecture ensuring consistency across all communications
Create strategic narrative frameworks that translate AWSs technical capabilities into business value propositions
Own message testing and refinement processes to optimize impact with target audiences
Partner with product teams to craft compelling stories around new innovations especially in AI / ML
Build and maintain a comprehensive message repository for global teams
Guide regional teams on message localization while maintaining global consistency
Lead executive message training and enablement for senior AWS speakers
Collaborate with PR AR and marketing teams to ensure message alignment
Define success metrics and measure message effectiveness across channels
A day in the life
Workshop with stakeholders and experts to develop messaging
Review regional message adaptation requests and provide strategic guidance
Lead message testing sessions with target audience segments
Collaborate with executive communications team on upcoming keynote messaging
Analyze message performance data and adjust frameworks based on insights
About the team This role is part of Global Executive Marketing (GEM) the heartbeat of AWSs executive customer marketing. GEM helps architect relationships with C-suite customers that shape the future of cloud computing and AI. Every day brings a new challenge a chance to innovate and an opportunity to influence decision‑maker customers.
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid‑market accounts to enterprise‑level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world‑class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission‑critical applications on top of AWS services.
Why AWS Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Work / Life Balance We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture Here at AWS its in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional
6 years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM / sales insights
Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country / region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800 / year in our lowest geographic market up to $186500 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign‑on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and / or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience :
Manager
Key Skills Customer Services,Business Analysis,Business Administration,Business Management,Business Solutions,Communication,Business Operations,Business Sales,Relationship Management,Client Services,Team Player Spirit,Business Analytics,Problem Solving Skills
Employment Type : Full-Time
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
Yearly Salary Salary : 112800 - 186500
#J-18808-Ljbffr