Amazon Jobs
Senior Marketing Manager, Executive Experience Strategy , Global Executive Marke
Amazon Jobs, Arlington, Virginia, United States, 22201
AWS Global Executive Marketing (GEM) is seeking a Senior Marketing Manager to champion the executive audience in campaign strategy, working across AWS marketing teams to represent customer needs in AWS campaigns and Integrated Demand Plans (IDPs). The role will orchestrate the executive customer journey and determine optimal touchpoints for AWS marketing communications and programs, while influencing broader campaign strategies and account-based marketing (ABM) motions. This position works on high-visibility programs and interacts with diverse stakeholders globally.
Key Responsibilities
Influence, advise, and shape Integrated Demand Planning to include executive customer needs are represented.
Advocate for executive‑centric approaches in planning and execution across AWS marketing.
Establish targeting strategies to reach the right executive audience, at the right time, through the right channel.
Collaborate closely with IDP teams to integrate executive‑focused strategies into overall demand generation plans.
Design comprehensive customer journey maps for executive audiences and identify key engagement opportunities.
Identify gaps in executive content or messaging required for campaigns; work with content owners to design and deliver messaging and assets as needed.
Integrate executive perspectives into AWS's broader marketing initiatives and Integrated Demand Plans.
Partner with cross‑functional teams to ensure executive campaign alignment and effectiveness.
Define and implement go‑to‑market strategies for executive marketing campaigns.
Ideal Candidate
Understand and articulate enterprise executive needs and perspectives.
Navigate complex stakeholder relationships across global marketing teams.
Drive innovation in executive campaign development and execution.
A Day in the Life
Analyze executive customer journey maps and identify campaign optimization opportunities.
Lead cross‑functional meetings to align on executive campaign priorities and deliverables.
Collaborate with marketing teams to integrate executive perspectives into broader campaigns.
Review campaign performance metrics and adjust strategies accordingly.
Guide stakeholder discussions on executive targeting and engagement strategies.
Qualifications & Experience
7+ years of developing and managing acquisition marketing or channel programs experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross‑functional marketing programs.
Experience developing and executing campaigns across a multitude of timezones and languages.
Experience engaging and influencing senior executives, demonstrating a strong familiarity with decision‑making processes in enterprise customers.
Experience driving direction and alignment with large cross‑functional teams and agency partners.
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
Knowledge of AWS or the cloud computing industry.
Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Key Responsibilities
Influence, advise, and shape Integrated Demand Planning to include executive customer needs are represented.
Advocate for executive‑centric approaches in planning and execution across AWS marketing.
Establish targeting strategies to reach the right executive audience, at the right time, through the right channel.
Collaborate closely with IDP teams to integrate executive‑focused strategies into overall demand generation plans.
Design comprehensive customer journey maps for executive audiences and identify key engagement opportunities.
Identify gaps in executive content or messaging required for campaigns; work with content owners to design and deliver messaging and assets as needed.
Integrate executive perspectives into AWS's broader marketing initiatives and Integrated Demand Plans.
Partner with cross‑functional teams to ensure executive campaign alignment and effectiveness.
Define and implement go‑to‑market strategies for executive marketing campaigns.
Ideal Candidate
Understand and articulate enterprise executive needs and perspectives.
Navigate complex stakeholder relationships across global marketing teams.
Drive innovation in executive campaign development and execution.
A Day in the Life
Analyze executive customer journey maps and identify campaign optimization opportunities.
Lead cross‑functional meetings to align on executive campaign priorities and deliverables.
Collaborate with marketing teams to integrate executive perspectives into broader campaigns.
Review campaign performance metrics and adjust strategies accordingly.
Guide stakeholder discussions on executive targeting and engagement strategies.
Qualifications & Experience
7+ years of developing and managing acquisition marketing or channel programs experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross‑functional marketing programs.
Experience developing and executing campaigns across a multitude of timezones and languages.
Experience engaging and influencing senior executives, demonstrating a strong familiarity with decision‑making processes in enterprise customers.
Experience driving direction and alignment with large cross‑functional teams and agency partners.
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
Knowledge of AWS or the cloud computing industry.
Equal Opportunity Employer Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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