Humana Inc
Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Ana
Humana Inc, Springfield, Illinois, us, 62777
Become a part of our caring community and help us put health first
Humana’s Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate, Acquisition Analytics, Planning and Forecasting you’ll help lead efforts to analyze and optimize acquisition campaigns across the enterprise.
Use your skills to make an impact
Analyze acquisition campaign performance and identify optimization opportunities.
Collaborate with marketing, analytics, and strategy teams to refine targeting.
Develop dashboards and reports to communicate insights.
Document methodologies and contribute to governance efforts.
Support continuous improvement initiatives using data-driven strategies.
Required Qualifications
Bachelor’s degree in Marketing, Data Analytics, or a related field.
4+ years of experience in acquisition marketing analytics.
3+ years experience with data visualization and reporting tools.
2+ years experience in programming in Python, Spark, and SQL.
1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference.
1+ years experience in Predictive modeling: logistic regression, Decision Trees, Random Forest, XGBoost.
1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse.
Preferred Qualifications
Strong analytical and communication skills.
Familiarity with segmentation and targeting strategies.
Exposure to healthcare or insurance marketing environments.
Familiarity with Databricks.
Familiarity with Adobe Analytics/CJA.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Application Deadline: 10-22-2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our
Accessibility Resources .
#J-18808-Ljbffr
Humana’s Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate, Acquisition Analytics, Planning and Forecasting you’ll help lead efforts to analyze and optimize acquisition campaigns across the enterprise.
Use your skills to make an impact
Analyze acquisition campaign performance and identify optimization opportunities.
Collaborate with marketing, analytics, and strategy teams to refine targeting.
Develop dashboards and reports to communicate insights.
Document methodologies and contribute to governance efforts.
Support continuous improvement initiatives using data-driven strategies.
Required Qualifications
Bachelor’s degree in Marketing, Data Analytics, or a related field.
4+ years of experience in acquisition marketing analytics.
3+ years experience with data visualization and reporting tools.
2+ years experience in programming in Python, Spark, and SQL.
1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference.
1+ years experience in Predictive modeling: logistic regression, Decision Trees, Random Forest, XGBoost.
1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse.
Preferred Qualifications
Strong analytical and communication skills.
Familiarity with segmentation and targeting strategies.
Exposure to healthcare or insurance marketing environments.
Familiarity with Databricks.
Familiarity with Adobe Analytics/CJA.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Application Deadline: 10-22-2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our
Accessibility Resources .
#J-18808-Ljbffr