Gusto is hiring: Senior Offline Media Manager in Phoenix

Join to apply for the Senior Offline Media Manager role at Gusto 1 day ago Be among the first 25 applicants About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. As Senior Offline Media Manager, you will be responsible for growing and managing various brand campaigns. You will also build fast‑growing marketing campaigns, focusing on B2B and SaaS. As a key member of the media team, you’ll work closely with the following teams to deliver on marketing goals: web marketing, marketing analytics, product marketing, engineering, legal, and creative. You’ll scale our programs with multi‑million dollar budgets among an ambitious team, managing both the strategy and execution. You’ll help us devise cross‑channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue‑driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you! Here’s What You’ll Do Day‑to‑day Strategize, execute and optimize best‑in‑class brand media campaigns, to drive brand awareness and customer acquisition metrics. Develop allocation of media resources across offline brand media channels (e.g., Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts). Own campaigns from end‑to‑end including planning strategy, tactical execution, vendor management, measurement, and reporting. Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda. Ensure consistency in brand communication across brand advertising. Manage budget and drive continuous improvements to cost‑effectively attract new customers. Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing. Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly. Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal. Here’s What We’re Looking For 6+ years of experience in offline and digital media, including hands‑on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS. Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years. Deep understanding of paid media (all channels) and strong knowledge of the media industry. Excellent understanding of the marketing business and its day‑to‑day operations. Experience leading media agencies on campaign strategy and execution. Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets. Proven track record of building and executing experimentation plans, including creative testing. Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc. Strong working knowledge of Excel, including advanced functions. Versatile and comfortable juggling multiple projects with several moving parts at once. Detail‑oriented with strong organizational and project management skills. Excellent communication skills both oral and written. A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing. Demonstrated ability to work independently and within a collaborative team‑oriented environment. Passionate about Gusto’s mission and the impact we can have on the world. Extra Credit Experience with small business marketing, subscription products, SaaS, or financial services. Working knowledge of performance marketing channels, such as SEM and Affiliates. Experience with digital campaign management platforms (e.g., Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs). Fluency with modern business intelligence tools (e.g., Amplitude, Tableau), including tag management (e.g., Tealium, Google Tag Manager). Experience with advanced measurement and analytics (multi‑touch attribution, media mix modeling, or similar). Compensation Our annual cash compensation amount for this role is targeted at $108,000 - $125,000 in Denver, Phoenix, Las Vegas, and Atlanta. For San Francisco and New York, it is targeted at $131,000 - $151,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2‑3 days per week (or more depending on role). The same office expectations apply to all Gusto roles, whose physical office is in Scottsdale. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non‑office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice. #J-18808-Ljbffr In Summary: As Senior Offline Media Manager, you will be responsible for growing and managing various brand campaigns . You will also build fast‑growing marketing campaigns, focusing on B2B and SaaS . Gusto has teams in Denver, San Francisco, and New York . En Español: Acerca de Gusto At Gusto, estamos en una misión para hacer crecer la economía de las pequeñas empresas. Manejamos cosas difíciles como nómina salarial, seguro médico, 401 (k) y recursos humanos para que los propietarios puedan centrarse en su oficio y sus clientes. Con equipos en Denver, San Francisco y Nueva York, nos sentimos orgullosos de apoyar a más de 400.000 pequeños negocios en todo el país, y estamos construyendo un lugar de trabajo que represente y celebre a nuestros clientes aquí. Aprenda más sobre nuestra filosofía Total Rewards Day. Como Senior Media Manager, usted será responsable del crecimiento y gestión de varias campañas de marca. ¡También se construirán campanias de marketing de rápido crecimiento, centradas en B2B y SaaS! Desarrollar la asignación de recursos multimedia a través de canales de medios de marca fuera de línea (por ejemplo, TV Linear, CTV, Video en Línea, Radio de Red, Streaming Audio, Podcasts). Campañas propias de extremo a extremo que incluyen estrategia de planificación, ejecución táctica, gestión de proveedores, medición e informes. Impulsar el desarrollo de audiencia objetivo, hábitos de consumo dirigidos, análisis competitivo, KPI por etapa del embudo, vuelo de canal y agenda de aprendizaje. Asegurar una coherencia en la comunicación de marca a lo largo de la publicidad de marca. Gestionar el presupuesto y impulsar mejoras continuas para atraer clientes nuevos de manera rentable. Excelente comprensión del negocio de marketing y sus operaciones diarias. Experiencia en las principales agencias de medios sobre la estrategia y ejecución de campañas. experiencia en optimizar programas multimedia, al mismo tiempo que impulsa eficiencia y cumple con los objetivos LTV:CAC. Prueba probada de historial para construir y ejecutar planes de experimentación, incluidas pruebas creativas. Experiencia en medición y análisis avanzados (multi-touch attribution, media mix modeling o similares). Compensación Nuestro monto anual de compensación monetaria para este papel está dirigido a $108,000 - $125,000 en Denver, Phoenix, Las Vegas y Atlanta. Para San Francisco y Nueva York, tiene como objetivo $131,000 - $151.000. No discriminamos en la contratación o cualquier decisión de empleo basada en raza, color, religión, origen nacional, edad, sexo (incluyendo embarazo, parto o condiciones médicas relacionadas), estado civil, ascendencia, discapacidad física o mental, información genética, estatus del veterano, identidad de género o expresión, orientación sexual u otra característica legalmente protegida aplicable. Gusto considera a los solicitantes calificados con antecedentes penales, consistentes con las leyes federales, estatales y locales aplicables. Gusto también se compromete a proporcionar alojamientos razonables para personas cualificadas con discapacidades y veteranos discapacitados en nuestros procedimientos de solicitud personal. Si necesita una adaptación médica o religiosa en cualquier momento durante su viaje de candidato, por favor complete este formulario y un miembro de nuestro equipo se pondrá en contacto con usted. 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