Content and Product Marketing Specialist Job at Custom Ink in Vermont

Content and Product Marketing Specialist Overview: Custom Ink is the leader in custom apparel for groups and communities. We are looking for a Product & Content Marketing Specialist with a passion for creating compelling content and translating complex features into clear, engaging messaging to support our ecommerce and swag management platform. You are a skilled writer, a collaborative team player, and familiar with using data to measure and optimize your work. What we’re looking for 3-4 years of experience in a B2B or technical B2C marketing role, with a focus on content and product marketing A strong portfolio of content, including blog posts, case studies, sales collateral, and website copy Proven ability to develop and execute content strategies that align with business goals Experience in product marketing, including crafting product messaging and go-to-market strategies Excellent writing, editing, and communication skills Understanding of how to use data and analytics to inform marketing decisions Experience in creating content strategy that balances customer-friendly content with search marketing best practices What you’ll do Partner with the Director of Marketing on developing strategy and owning execution on content strategies that support our e-commerce and swag management platforms Craft product messaging and positioning for new platform features and offerings Collaborate with product, sales, and design teams to ensure a cohesive and impactful go-to-market message Manage a content calendar and ensure timely delivery of assets Create and manage the creation of a variety of content, including case studies, blog posts, sales collateral, and website copy Use data and analytics to measure content performance and build future strategies Support brand awareness and lead generation through supporting organic search initiatives and different forms of content distribution and promotion How you’ll be measured Timeliness and quality of content created and delivered Effectiveness of go-to-market strategies for new platform features based on adoption rates and customer growth Growth in key content metrics (e.g., website traffic, lead conversions, etc.) Feedback from cross-functional partners on collaboration and support How you’ll make a difference In this role, you’ll be the voice of our swag.com brand, including our swag management platform, and will directly shape how we communicate its value to B2B customers. Your work will create a cohesive and compelling narrative that drives customer engagement, supports customer retention and growth, and underpins our go-to-market efforts for new releases. You’ll be a key driver of our content strategy, helping to grow brand awareness and establish Swag.com as a leader in the industry. Compensation Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations. For this salaried, exempt position, the pay range is $73,000 - $82,000. Placement within the range is determined by factors including knowledge, skills, years and depth of experience, and equity with internal team members. The perks Generous Paid Time Off: Flexible paid time off policies and major paid holidays Comprehensive Health Coverage: Medical, Dental, and Vision coverage with PPO or HDHP options Employee Wellness: Virtual medical consultations and mental health services Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance Financial Wellness: 401(k) with company matching, life & AD&D insurance, and financial planning resources Professional Development: Training programs, certifications, and tuition assistance Custom Ink is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to a discrimination-free workplace. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by law. Custom Ink uses E-Verify to confirm employment eligibility for all new team members. Notes: Please submit a work sample or portfolio with your application, either as an attachment or linked from your resume. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Retail #J-18808-Ljbffr