Marketing Messaging Manager
Trulieve, Florida, NY, United States
Direct message the job poster from Trulieve
Location:
Tallahassee or Tampa, FL hybrid
If outside of Tallahassee or Tampa, will be remote, FL required
FLSA Status:
Exempt
Position Description:
Our growing company is seeking a Marketing Messaging Manager to join our Trulieve Florida marketing team. This position will plan out the daily message campaign and cadence in accordance to the Florida Calendar.
Responsibilities:
Build daily, weekly and monthly communication plans based on promo & launch calendar
Brief, review and approve creative according to the plan
Collaborate with Marketing Specialists and other cross-functional partners to build in appropriate communication support
Collaborate with digital team on performance of key messages, channels and tactics
Develop segmentation tactics that inform the daily communications based on personalized content and customer preference.
Share regular guidance and directive to retail and cross-functional teams
Plan, develop, execute and optimize retention focused campaigns
In partnership with creative team, support localized content and communication initiatives
Plan marketing communication plans with the appropriate and balanced marketing mix
Collaborates with leadership, marketing team, production, retail and compliance
Comply with all security policies/procedures.
Qualifications:
3+ years of experience in a marketing and/or communications
Working knowledge of Smartsheet
Proficient use in Powerpoint
Additional Requirements:
Excellent organizational skills and the ability to prioritize while working on multiple projects
Exceptional writing abilities regardless of the subject-matter
Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
Detail-oriented, collaborative, and creative team-player
Must be able to work in a fast-paced, fluid environment under intense deadlines
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Alternative Medicine and Retail
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr
Location:
Tallahassee or Tampa, FL hybrid
If outside of Tallahassee or Tampa, will be remote, FL required
FLSA Status:
Exempt
Position Description:
Our growing company is seeking a Marketing Messaging Manager to join our Trulieve Florida marketing team. This position will plan out the daily message campaign and cadence in accordance to the Florida Calendar.
Responsibilities:
Build daily, weekly and monthly communication plans based on promo & launch calendar
Brief, review and approve creative according to the plan
Collaborate with Marketing Specialists and other cross-functional partners to build in appropriate communication support
Collaborate with digital team on performance of key messages, channels and tactics
Develop segmentation tactics that inform the daily communications based on personalized content and customer preference.
Share regular guidance and directive to retail and cross-functional teams
Plan, develop, execute and optimize retention focused campaigns
In partnership with creative team, support localized content and communication initiatives
Plan marketing communication plans with the appropriate and balanced marketing mix
Collaborates with leadership, marketing team, production, retail and compliance
Comply with all security policies/procedures.
Qualifications:
3+ years of experience in a marketing and/or communications
Working knowledge of Smartsheet
Proficient use in Powerpoint
Additional Requirements:
Excellent organizational skills and the ability to prioritize while working on multiple projects
Exceptional writing abilities regardless of the subject-matter
Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
Detail-oriented, collaborative, and creative team-player
Must be able to work in a fast-paced, fluid environment under intense deadlines
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Alternative Medicine and Retail
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr