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First American Financial

SEO + SEM Specialist

First American Financial, New York, New York, United States

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Employer Industry: Real Estate Services

Why consider this job opportunity

Salary up to $83,600

Opportunity to own the search engine visibility strategy within a new Performance Marketing Center of Excellence

Play a critical role in integrating paid and organic strategies for measurable business growth

Supportive and inclusive workplace culture that celebrates diversity, equity, and inclusion

Comprehensive benefits package including medical, dental, vision, 401k, and employee stock purchase plan

What to Expect (Job Responsibilities)

Conduct keyword research and map high-value opportunities across paid and organic search

Manage and optimize campaigns across Google Ads and other search platforms

Optimize on-page and off-page SEO elements to improve visibility and rankings

Design and execute SEO/SEM tests to uncover incremental performance opportunities

Analyze search trends, share insights, and inform broader marketing strategy

What is Required (Qualifications)

3–5 years in SEO/SEM roles, with experience in both paid and organic search

Proven ability to manage and optimize Google Ads accounts

Hands‑on experience with SEO keyword research, content briefs, and technical optimization

Strong analytical skills, with experience using Google Analytics (GA4) and search-specific reporting tools

Collaborative mindset, with the ability to work across Paid Media, Brand, and Analytics teams

How to Stand Out (Preferred Qualifications)

Experience with project management and campaign orchestration tools

Familiarity with SEO tools such as Google Search Console, SEMrush, Moz, or equivalent

Natural curiosity and a data-driven decision-making approach

Ability to think holistically about growth beyond just acquisition and performance marketing

Proven track record of continuous improvement and flexibility in driving transformation

We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.

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