Content Marketing Manager Job at Quadient in Bakersfield

Content Marketing Manager

Join Parcel Pending’s dynamic marketing team as a Content Marketing Manager, reporting to the VP of Marketing. In this role, you’ll lead strategic content initiatives that drive brand awareness, engage target audiences, and support sales growth.

Key Responsibilities

• Develop Content Strategy : Create data-informed plans aligned with business goals and audience needs, including keyword and gap analysis.

• Create & Curate Content : Produce and manage diverse formats—blogs, videos, infographics, ebooks—through hands-on creation or collaboration with internal and external contributors.

• Optimize for Visibility : Apply SEO best practices and adapt content for social media to maximize reach and engagement.

• Manage Distribution : Use CMS tools (e.g., WordPress) to publish and distribute content across web, email, and social platforms.

• Analyze Performance : Monitor KPIs such as traffic, engagement, and conversions to refine strategies.

• Ensure Brand Consistency : Maintain a unified voice and style across all content.

• Collaborate Cross-Functionally : Partner with teams across marketing, sales, and product to align messaging and goals.

• Leverage AI Tools : Identify and integrate AI solutions to enhance content creation, personalization, and efficiency.

• Refine AI-Generated Content : Edit and adapt AI outputs to ensure accuracy and brand alignment.