athenahealth
Content Marketing Senior Associate
Join athenahealth as a Content Marketing Senior Associate, where you will support content strategy, creation, and execution to drive awareness, engagement, and demand across the buyer journey.
Base Pay Range $58,000 – $98,000 per year.
Responsibilities
Develop and manage content across multiple formats—blogs, landing pages, ebooks, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages and channels.
Support editorial calendars, campaign content plans, and pillar-based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels.
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor’s degree in marketing, business, communications, or a related field.
3+ years of experience in content marketing, journalism, or B2B marketing communications.
Strong writing and editing skills with the ability to tailor voice and tone for different audiences.
Proven experience producing content that supports demand generation or nurture campaigns.
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools.
Excellent project management skills and attention to detail.
Experience in healthcare, SaaS, or technology marketing.
Understanding of content lifecycle management, tagging, and modular content models.
Basic design literacy or comfort collaborating with creative teams and agencies.
Ability to synthesize SME input and translate complex topics into accessible, audience-first content.
Expected Compensation $58,000 – $98,000 per year. Base salary depends on experience, knowledge, and market rates; additional incentives may include discretionary bonuses, variable compensation, and equity plans.
About Athenahealth In an industry that becomes more complex by the day, athenahealth stands for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients—powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Our company culture is built on diversity, inclusiveness, accountability, and support, driving innovation and passion across a diverse group of dreamers and do‑ers. We are dedicated to fostering a collaborative environment where all employees are valued.
We commit to diversity, equity, and inclusion in every aspect of our business, ensuring an inclusive environment for all partners, customers, and the communities we serve.
Benefits include health, financial, commuter support, employee assistance programs, tuition assistance, employee resource groups, collaborative workspaces, flexibility for work‑life balance, and sponsorship of learning events such as book clubs and hackathons. For more information on our culture and benefits, visit athenahealth.com/careers.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry IT Services and IT Consulting
Referrals increase your chances of interviewing at athenahealth by 2x.
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Base Pay Range $58,000 – $98,000 per year.
Responsibilities
Develop and manage content across multiple formats—blogs, landing pages, ebooks, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages and channels.
Support editorial calendars, campaign content plans, and pillar-based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels.
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor’s degree in marketing, business, communications, or a related field.
3+ years of experience in content marketing, journalism, or B2B marketing communications.
Strong writing and editing skills with the ability to tailor voice and tone for different audiences.
Proven experience producing content that supports demand generation or nurture campaigns.
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools.
Excellent project management skills and attention to detail.
Experience in healthcare, SaaS, or technology marketing.
Understanding of content lifecycle management, tagging, and modular content models.
Basic design literacy or comfort collaborating with creative teams and agencies.
Ability to synthesize SME input and translate complex topics into accessible, audience-first content.
Expected Compensation $58,000 – $98,000 per year. Base salary depends on experience, knowledge, and market rates; additional incentives may include discretionary bonuses, variable compensation, and equity plans.
About Athenahealth In an industry that becomes more complex by the day, athenahealth stands for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients—powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Our company culture is built on diversity, inclusiveness, accountability, and support, driving innovation and passion across a diverse group of dreamers and do‑ers. We are dedicated to fostering a collaborative environment where all employees are valued.
We commit to diversity, equity, and inclusion in every aspect of our business, ensuring an inclusive environment for all partners, customers, and the communities we serve.
Benefits include health, financial, commuter support, employee assistance programs, tuition assistance, employee resource groups, collaborative workspaces, flexibility for work‑life balance, and sponsorship of learning events such as book clubs and hackathons. For more information on our culture and benefits, visit athenahealth.com/careers.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry IT Services and IT Consulting
Referrals increase your chances of interviewing at athenahealth by 2x.
#J-18808-Ljbffr