athenahealth
Content Marketing Senior Associate – athenahealth
athenahealth is looking for a Content Marketing Senior Associate to join its Marketing division. The role supports the strategy, creation, and execution of content that drives awareness, engagement, and demand across the buyer journey. It blends storytelling, analytical thinking, and operational precision to scale a high‑performing content engine.
Base Pay Range $58,000.00/yr – $98,000.00/yr
Job Responsibilities
Develop and manage content across multiple formats – blogs, landing pages, ebooks, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages, and channels.
Support editorial calendars, campaign content plans, and pillar‑based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels.
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor's degree in marketing, business, communications, or a related field.
A portfolio link demonstrating relevant work.
3+ years of experience in content marketing, journalism, or B2B marketing communications.
Strong writing and editing skills with the ability to tailor voice and tone for different audiences.
Proven experience producing content that supports demand generation or nurture campaigns.
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools.
Excellent project management skills and attention to detail.
Experience in healthcare, SaaS, or technology marketing.
Understanding of content lifecycle management, tagging, and modular content models.
Basic design literacy or comfort collaborating with creative teams and agencies.
Ability to synthesize SME input and translate complex topics into accessible, audience‑first content.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry IT Services and IT Consulting
Equal Opportunity Statement The employer is an equal opportunity employer. Visit
Equal Opportunity
for more information.
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Base Pay Range $58,000.00/yr – $98,000.00/yr
Job Responsibilities
Develop and manage content across multiple formats – blogs, landing pages, ebooks, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages, and channels.
Support editorial calendars, campaign content plans, and pillar‑based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels.
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor's degree in marketing, business, communications, or a related field.
A portfolio link demonstrating relevant work.
3+ years of experience in content marketing, journalism, or B2B marketing communications.
Strong writing and editing skills with the ability to tailor voice and tone for different audiences.
Proven experience producing content that supports demand generation or nurture campaigns.
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools.
Excellent project management skills and attention to detail.
Experience in healthcare, SaaS, or technology marketing.
Understanding of content lifecycle management, tagging, and modular content models.
Basic design literacy or comfort collaborating with creative teams and agencies.
Ability to synthesize SME input and translate complex topics into accessible, audience‑first content.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry IT Services and IT Consulting
Equal Opportunity Statement The employer is an equal opportunity employer. Visit
Equal Opportunity
for more information.
#J-18808-Ljbffr