Content Marketing Manager
Join Parcel Pending's dynamic marketing team as a Content Marketing Manager, reporting to the VP of Marketing. In this role, you'll lead strategic content initiatives that drive brand awareness, engage target audiences, and support sales growth.
Key Responsibilities
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Develop Content Strategy : Create data-informed plans aligned with business goals and audience needs, including keyword and gap analysis.
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Create & Curate Content : Produce and manage diverse formats-blogs, videos, infographics, ebooks-through hands-on creation or collaboration with internal and external contributors.
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Optimize for Visibility : Apply SEO best practices and adapt content for social media to maximize reach and engagement.
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Manage Distribution : Use CMS tools (e.g., WordPress) to publish and distribute content across web, email, and social platforms.
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Analyze Performance : Monitor KPIs such as traffic, engagement, and conversions to refine strategies.
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Ensure Brand Consistency : Maintain a unified voice and style across all content.
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Collaborate Cross-Functionally : Partner with teams across marketing, sales, and product to align messaging and goals.
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Leverage AI Tools : Identify and integrate AI solutions to enhance content creation, personalization, and efficiency.
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Refine AI-Generated Content : Edit and adapt AI outputs to ensure accuracy and brand alignment.