PartsSource, Inc
Product Marketing Manager, Depot Service
PartsSource, Inc, Jackson, Mississippi, United States
Overview
Product Marketing Manager, Depot Service
at PartsSource. PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment, trusted by thousands of hospitals and clinical sites. We are committed to ensuring healthcare is always on and seek to grow our service business through demand creation and funnel acceleration. The role supports marketing campaigns, validates buying centers and personas, identifies relevant tactics, optimizes product marketing materials, and builds campaign plans to meet marketing objectives. You will create content to support campaign tactics that support product positioning, market segmentation and targeting. What You’ll Do
Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy and go-to-market approach. Ensure marketing plans and execution align with the overall marketing strategy (value proposition, positioning, marketing mix) to grow leads, orders, traffic, conversion, and share. Collect and analyze win/loss and competitive insight on the enterprise segment. Recommend and develop marketing programs to improve win rate and monitor tactic effectiveness in the market. Employ clinical and industry trend analysis, market share and competitive analysis relevant to the product and portfolio. Conduct in-depth research to define customer problem statements, success metrics, clinical and economic needs, buying cycles, and personas. Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leverage demand generation opportunities, and provide support for campaigns, events, and tactics. Develop programs to gather evidence of customer success, early adopters and clinical evidence to produce customer/market proof points where appropriate. Provide commercial teams with product knowledge on differentiation, positioning, and pricing. What You’ll Bring
Bachelor’s Degree in Marketing, Business Administration or related field. 3+ years’ experience in demand generation, revenue marketing, product marketing, or related field. Healthcare product/industry acumen desired. Team oriented with the ability to motivate and work well with diverse, cross-functional teams. Excellent oral and written communications skills. Analytical and process-oriented mindset. Experience in market and customer insights, product commercialization and branding. Ability to develop new ideas through collaboration and execute on creative ideas. Who We Want to Meet
You’re a self-starter with a passion for Product Marketing and Demand Generation. You have foundational knowledge of the healthcare industry. You’re collaborative and independent; you enjoy working as part of a team and on your own. You take initiative to learn, lead, make recommendations, and optimize campaigns. You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy. You are driven by results and are organized and accountable for your commitments. You’re a positive person, ready to champion PartsSource to all customers. You have a solution-oriented mindset and seek win-win solutions. You have foundational understanding of Microsoft tools (e.g., Excel, PowerPoint). Equal Employment Opportunity Statement : PartsSource is an equal opportunity employer. We welcome applicants from all backgrounds and are dedicated to providing an accessible hiring process. Legal authorization to work in the U.S. is required.
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Product Marketing Manager, Depot Service
at PartsSource. PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment, trusted by thousands of hospitals and clinical sites. We are committed to ensuring healthcare is always on and seek to grow our service business through demand creation and funnel acceleration. The role supports marketing campaigns, validates buying centers and personas, identifies relevant tactics, optimizes product marketing materials, and builds campaign plans to meet marketing objectives. You will create content to support campaign tactics that support product positioning, market segmentation and targeting. What You’ll Do
Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy and go-to-market approach. Ensure marketing plans and execution align with the overall marketing strategy (value proposition, positioning, marketing mix) to grow leads, orders, traffic, conversion, and share. Collect and analyze win/loss and competitive insight on the enterprise segment. Recommend and develop marketing programs to improve win rate and monitor tactic effectiveness in the market. Employ clinical and industry trend analysis, market share and competitive analysis relevant to the product and portfolio. Conduct in-depth research to define customer problem statements, success metrics, clinical and economic needs, buying cycles, and personas. Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leverage demand generation opportunities, and provide support for campaigns, events, and tactics. Develop programs to gather evidence of customer success, early adopters and clinical evidence to produce customer/market proof points where appropriate. Provide commercial teams with product knowledge on differentiation, positioning, and pricing. What You’ll Bring
Bachelor’s Degree in Marketing, Business Administration or related field. 3+ years’ experience in demand generation, revenue marketing, product marketing, or related field. Healthcare product/industry acumen desired. Team oriented with the ability to motivate and work well with diverse, cross-functional teams. Excellent oral and written communications skills. Analytical and process-oriented mindset. Experience in market and customer insights, product commercialization and branding. Ability to develop new ideas through collaboration and execute on creative ideas. Who We Want to Meet
You’re a self-starter with a passion for Product Marketing and Demand Generation. You have foundational knowledge of the healthcare industry. You’re collaborative and independent; you enjoy working as part of a team and on your own. You take initiative to learn, lead, make recommendations, and optimize campaigns. You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy. You are driven by results and are organized and accountable for your commitments. You’re a positive person, ready to champion PartsSource to all customers. You have a solution-oriented mindset and seek win-win solutions. You have foundational understanding of Microsoft tools (e.g., Excel, PowerPoint). Equal Employment Opportunity Statement : PartsSource is an equal opportunity employer. We welcome applicants from all backgrounds and are dedicated to providing an accessible hiring process. Legal authorization to work in the U.S. is required.
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