Regions Bank
Marketing & Communications - Strategist - Customer Loyalty & Retention
Regions Bank, Birmingham, Alabama, United States, 35275
Overview
At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines. Responsibilities
Contributes to the development and overall execution of the Marketing plan and committed outcomes Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers Partners with the content and execution team to develop and manage a creative/content roadmap across channels Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary Offers advice and guidance to junior strategists Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers Identify opportunities for increased personalization through unique customer journeys by Segment Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC) Experience with Financial education programs and Customer Content strategy is a plus Requirements
Bachelor’s degree in Marketing or a related field Seven (7) years of Banking and/or Marketing experience Preferences
Master of Business Administration (MBA) or a related graduate degree Experience working on cross-functional teams Direct and digital marketing experience Knowledge of marketing principles and measurement Skills and Competencies
Ability to build strong relationships with business partners across various functions Ability to research, analyze data, and derive facts Ability to work in a fast-paced, multi-tasked environment Ability to work under pressure and meet deadlines Knowledge of marketing principles and measurement Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Sense of urgency, solid judgement, and prioritization skills Strong verbal, written communication, and organizational skills Strong work ethic and self-motivation Additional Experience
Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers Identify opportunities for increased personalization through unique customer journeys by Segment Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC) Experience with Financial education programs and Customer Content strategy is a plus Location
This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense. Position Type
Full time Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target: Minimum:
$113,228.50 USD Median:
$148,830.00 USD Incentive Pay Plans: This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan. Benefits
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please review the information in the site section for benefits and terms. Location Details
Regions Center Location: Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines. Responsibilities
Contributes to the development and overall execution of the Marketing plan and committed outcomes Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers Partners with the content and execution team to develop and manage a creative/content roadmap across channels Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary Offers advice and guidance to junior strategists Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers Identify opportunities for increased personalization through unique customer journeys by Segment Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC) Experience with Financial education programs and Customer Content strategy is a plus Requirements
Bachelor’s degree in Marketing or a related field Seven (7) years of Banking and/or Marketing experience Preferences
Master of Business Administration (MBA) or a related graduate degree Experience working on cross-functional teams Direct and digital marketing experience Knowledge of marketing principles and measurement Skills and Competencies
Ability to build strong relationships with business partners across various functions Ability to research, analyze data, and derive facts Ability to work in a fast-paced, multi-tasked environment Ability to work under pressure and meet deadlines Knowledge of marketing principles and measurement Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Sense of urgency, solid judgement, and prioritization skills Strong verbal, written communication, and organizational skills Strong work ethic and self-motivation Additional Experience
Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers Identify opportunities for increased personalization through unique customer journeys by Segment Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC) Experience with Financial education programs and Customer Content strategy is a plus Location
This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense. Position Type
Full time Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target: Minimum:
$113,228.50 USD Median:
$148,830.00 USD Incentive Pay Plans: This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan. Benefits
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please review the information in the site section for benefits and terms. Location Details
Regions Center Location: Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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