BD
Sr. Global Marketing Manager, Integrated Microbiology Solutions
BD, Sparks Corner, Maryland, United States
Sr. Global Marketing Manager, Integrated Microbiology Solutions
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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Overview The Sr. Global Marketing Manager Integrated Microbiology Solutions (IMS) will be an integral part of the Global Microbiology Marketing Team at BD Diagnostic Solutions (DS). The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the Integrated Microbiology Solution focused on informatics. Reporting to the Associate Director of Global Marketing, the successful candidate will demonstrate marketing expertise across various competencies including commercial excellence, market shaping, competitive landscape, marketing planning and execution.
Key Responsibilities
Support the global strategy evolution and execution of IMS by deploying best-in-class marketing practices for the informatics ecosystem strategy, segmentation, targeting, positioning, and messaging to deliver differentiated value for BD and our customers.
Develop and execute go‑to‑market strategies, while deploying customer engagement models such as KPI‑driven frameworks, value‑based adoption programs, and lifecycle marketing approaches to drive sustained growth and customer success.
Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best positioned to drive adoption, acquire and retain customers with IMS. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.
Support the development of global marketing/launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, ensuring pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions.
Utilize insights gained from market intelligence to inform marketing and business development strategies, as applicable.
Collaborate across global platforms to ensure alignment of the informatics strategy and effectively execute the IMS vision, strategy and plan. This role will require significant ability to influence without authority across multiple product platforms and global functions including lab automation, blood culture, ID/AST, and media portfolio.
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to position BD for success with the execution of IMS and informatics.
Champion brand strategy within the organization.
Ensure compliance with BD policies, procedures, and practice.
Flexibility to travel approximately 15% – 20% of the time with some potential global travel.
Requirements
Minimum of 5 years in product and/or marketing management. Demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, go‑to‑market models and strategies.
Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics/life sciences market, as well as sales, operations, and marketing functions.
The ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution.
Demonstrated experience in solution selling and consultative selling approaches. Proven ability to engage customers through value‑based conversations, uncover needs, and position differentiated solutions that drive adoption and measurable outcomes.
Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving; demonstrated ability to work and thrive in a matrixed environment.
Results‑oriented, with demonstrated ability to multi‑task; capable of managing and driving the completion of multiple competing projects, across functions and regions.
Global experience is preferred.
Education
Bachelor's degree required, preferably in Life Sciences.
MBA desired.
Work Arrangements At BD, we prioritize on‑site collaboration. For most roles, we require a minimum of 4 days of in‑office presence per week. Remote or field‑based positions will have different workplace arrangements indicated in the job posting.
COVID‑19 Vaccination For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required.
Equal Opportunity Employer Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Salary Range $121,700.00 – $200,700.00 USD Annual
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing
Primary Work Location USA MD - Sparks - 7 Loveton Circle
Additional Locations NLD Drachten - Marconilaan
Referrals increase your chances of interviewing at BD by 2x.
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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Overview The Sr. Global Marketing Manager Integrated Microbiology Solutions (IMS) will be an integral part of the Global Microbiology Marketing Team at BD Diagnostic Solutions (DS). The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the Integrated Microbiology Solution focused on informatics. Reporting to the Associate Director of Global Marketing, the successful candidate will demonstrate marketing expertise across various competencies including commercial excellence, market shaping, competitive landscape, marketing planning and execution.
Key Responsibilities
Support the global strategy evolution and execution of IMS by deploying best-in-class marketing practices for the informatics ecosystem strategy, segmentation, targeting, positioning, and messaging to deliver differentiated value for BD and our customers.
Develop and execute go‑to‑market strategies, while deploying customer engagement models such as KPI‑driven frameworks, value‑based adoption programs, and lifecycle marketing approaches to drive sustained growth and customer success.
Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best positioned to drive adoption, acquire and retain customers with IMS. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.
Support the development of global marketing/launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, ensuring pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions.
Utilize insights gained from market intelligence to inform marketing and business development strategies, as applicable.
Collaborate across global platforms to ensure alignment of the informatics strategy and effectively execute the IMS vision, strategy and plan. This role will require significant ability to influence without authority across multiple product platforms and global functions including lab automation, blood culture, ID/AST, and media portfolio.
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to position BD for success with the execution of IMS and informatics.
Champion brand strategy within the organization.
Ensure compliance with BD policies, procedures, and practice.
Flexibility to travel approximately 15% – 20% of the time with some potential global travel.
Requirements
Minimum of 5 years in product and/or marketing management. Demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, go‑to‑market models and strategies.
Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics/life sciences market, as well as sales, operations, and marketing functions.
The ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution.
Demonstrated experience in solution selling and consultative selling approaches. Proven ability to engage customers through value‑based conversations, uncover needs, and position differentiated solutions that drive adoption and measurable outcomes.
Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving; demonstrated ability to work and thrive in a matrixed environment.
Results‑oriented, with demonstrated ability to multi‑task; capable of managing and driving the completion of multiple competing projects, across functions and regions.
Global experience is preferred.
Education
Bachelor's degree required, preferably in Life Sciences.
MBA desired.
Work Arrangements At BD, we prioritize on‑site collaboration. For most roles, we require a minimum of 4 days of in‑office presence per week. Remote or field‑based positions will have different workplace arrangements indicated in the job posting.
COVID‑19 Vaccination For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required.
Equal Opportunity Employer Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Salary Range $121,700.00 – $200,700.00 USD Annual
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing
Primary Work Location USA MD - Sparks - 7 Loveton Circle
Additional Locations NLD Drachten - Marconilaan
Referrals increase your chances of interviewing at BD by 2x.
#J-18808-Ljbffr