BD Nogales Norte
Job Description Summary
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Title Associate Director, Global Marketing Management – Global Microbiology Platform within Diagnostic Solutions
Reporting to Senior Director of Marketing Management
Job Purpose We are seeking an Associate Director to lead the global blood culture portfolio, including instrumentation, consumables and informatics. The role collaborates with Service & automation marketing to ensure the full value of our Blood Culture offering is presented to customers as part of the Go‑to‑Market strategy. The position will collaborate with cross‑functional teams and regions to deliver and execute marketing management strategies and tactics, build brand leadership and deliver profitable growth.
Responsibilities
Lead the global marketing strategy and tactical execution—deploying best‑in‑class marketing practices for strategy, segmentation, targeting, positioning, and messaging (including value messages) to deliver differentiated value for BD and our customers.
Develop and implement global marketing tools and initiatives for the commercialization of next generation product, ensuring regions are equipped for success and best positioned to drive adoption, acquiring new customers and retaining and expanding value of the existing customer base.
Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.
Lead the global commercialization team for new product launches, ensuring close cross‑functional alignment to ensure successful commercial execution and the growth of the blood culture portfolio.
Develop and execute the global marketing plan for blood culture including the bloodstream infection solution (BSI) to ensure alignment across the microbiology portfolio; build and execute the tactical plan so that pricing, positioning, and messaging are communicated effectively and consistently in all regions.
Utilize market intelligence by analyzing industry, market, policy, and social trends to identify market and customer needs, attitudes, behaviors—specifically relating to blood culture / sepsis / bloodstream infections—and inform strategy, positioning, messaging, tactics as applicable.
Champion brand strategy, manage portfolio brand, marketing campaigns and execution with region collaboration.
Partner with product management on portfolio strategy, product roadmap and priorities for specified market segment, in partnership with other key functions.
Collaborate with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development and other functions to develop and execute effective marketing strategies to meet customer needs and deliver differentiated customer value.
Ensure alignment of strategies with product management to achieve the overall Microbiology Platform and Diagnostic Solutions strategic imperatives and growth objective.
Qualifications
Bachelor’s degree required.
Minimum 7 years of related functional experience and marketing leadership in medical device and/or life sciences industry required.
Experience in Microbiology and/or Infectious Diseases, plus general knowledge of the diagnostics/life sciences market, is preferred.
Demonstrated track record in product launches and commercial execution—identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategy, go‑to‑market models and strategies.
Ability to develop and implement commercial strategies, convert these into tactical marketing plans and deliver results.
Skill to understand and translate complex scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution.
Results‑oriented with demonstrated ability to manage and drive the completion of multiple competing projects across functions and regions.
Ability to develop strong relationships with regions and functions.
Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to persuade others and facilitate successful execution.
Ability to work across all global regions at both an executive and tactical sales/marketing level.
Flexibility to travel globally up to 30% of the time.
Workplace & Health Requirements We prioritize on‑site collaboration and require a minimum of 4 days of in‑office presence per week. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles, employment is contingent upon receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s also a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story that underpins everything we do. At BD, you’ll discover a culture in which you can learn, grow, and thrive, and find satisfaction in doing your part to make the world a better place.
Equal Opportunity Employer Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
#J-18808-Ljbffr
Job Title Associate Director, Global Marketing Management – Global Microbiology Platform within Diagnostic Solutions
Reporting to Senior Director of Marketing Management
Job Purpose We are seeking an Associate Director to lead the global blood culture portfolio, including instrumentation, consumables and informatics. The role collaborates with Service & automation marketing to ensure the full value of our Blood Culture offering is presented to customers as part of the Go‑to‑Market strategy. The position will collaborate with cross‑functional teams and regions to deliver and execute marketing management strategies and tactics, build brand leadership and deliver profitable growth.
Responsibilities
Lead the global marketing strategy and tactical execution—deploying best‑in‑class marketing practices for strategy, segmentation, targeting, positioning, and messaging (including value messages) to deliver differentiated value for BD and our customers.
Develop and implement global marketing tools and initiatives for the commercialization of next generation product, ensuring regions are equipped for success and best positioned to drive adoption, acquiring new customers and retaining and expanding value of the existing customer base.
Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.
Lead the global commercialization team for new product launches, ensuring close cross‑functional alignment to ensure successful commercial execution and the growth of the blood culture portfolio.
Develop and execute the global marketing plan for blood culture including the bloodstream infection solution (BSI) to ensure alignment across the microbiology portfolio; build and execute the tactical plan so that pricing, positioning, and messaging are communicated effectively and consistently in all regions.
Utilize market intelligence by analyzing industry, market, policy, and social trends to identify market and customer needs, attitudes, behaviors—specifically relating to blood culture / sepsis / bloodstream infections—and inform strategy, positioning, messaging, tactics as applicable.
Champion brand strategy, manage portfolio brand, marketing campaigns and execution with region collaboration.
Partner with product management on portfolio strategy, product roadmap and priorities for specified market segment, in partnership with other key functions.
Collaborate with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development and other functions to develop and execute effective marketing strategies to meet customer needs and deliver differentiated customer value.
Ensure alignment of strategies with product management to achieve the overall Microbiology Platform and Diagnostic Solutions strategic imperatives and growth objective.
Qualifications
Bachelor’s degree required.
Minimum 7 years of related functional experience and marketing leadership in medical device and/or life sciences industry required.
Experience in Microbiology and/or Infectious Diseases, plus general knowledge of the diagnostics/life sciences market, is preferred.
Demonstrated track record in product launches and commercial execution—identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategy, go‑to‑market models and strategies.
Ability to develop and implement commercial strategies, convert these into tactical marketing plans and deliver results.
Skill to understand and translate complex scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution.
Results‑oriented with demonstrated ability to manage and drive the completion of multiple competing projects across functions and regions.
Ability to develop strong relationships with regions and functions.
Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to persuade others and facilitate successful execution.
Ability to work across all global regions at both an executive and tactical sales/marketing level.
Flexibility to travel globally up to 30% of the time.
Workplace & Health Requirements We prioritize on‑site collaboration and require a minimum of 4 days of in‑office presence per week. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles, employment is contingent upon receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s also a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture and understand the human story that underpins everything we do. At BD, you’ll discover a culture in which you can learn, grow, and thrive, and find satisfaction in doing your part to make the world a better place.
Equal Opportunity Employer Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
#J-18808-Ljbffr