BD (Tissuemed Ltd)
Associate Director Global Marketing
BD (Tissuemed Ltd), Sparks Corner, Maryland, United States
Associate Director Global Marketing – BD (Tissuemed Ltd)
Job Summary BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities
Lead the global marketing strategy and tactical execution by deploying best-in‑class marketing practices for marketing strategy, segmentation, targeting, positioning, and messaging (including value messages), to deliver differentiated value for BD and our customers
Lead, develop and implement global marketing tools and initiatives for the commercialization of the next generation product, to ensure regions are equipped for success and best positioned to drive adoption, both acquiring new customers and retaining and expanding value of the existing customer base
Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth
Lead the global commercialization team for new product launches, ensuring close cross-functional alignment to ensure successful commercial execution and the growth of the blood culture portfolio
Lead the development and execution of the global marketing plan for blood culture including the bloodstream infection solution (BSI) to ensure alignment across the microbiology portfolio; build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions
Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market and customer needs, attitudes, behaviors specifically relating to blood culture / sepsis / bloodstream infections. Utilize insights gained to inform marketing strategy, positioning, messaging, tactics etc., as applicable
Champion brand strategy and manage portfolio brand, marketing campaigns and execution with region collaboration
Partner with product management on portfolio strategy, product roadmap and priorities for specified market segment in partnership with other key functions, as applicate
Effectively partner and collaborate with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development, and other functions to ensure development and execution of effective marketing strategies to meet customer needs and deliver differentiated customer value
Ensure alignment of strategies with product management to ensure delivery of the overall Microbiology Platform and Diagnostic Solutions strategic imperatives and growth objective
Qualifications
Bachelor's degree required
Minimum 7 years of related functional experience and marketing leadership in medical device and/or life sciences industry required
Experience in Microbiology and/or Infectious Diseases, plus general knowledge of the diagnostics / life sciences market, is preferred
Demonstrated track record in product launches and commercial execution, identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategy, go‑to‑market models and strategies required
Demonstrated ability to develop and implement commercial strategies, convert these into tactical marketing plans and deliver results required
The ability to understand and translate complex scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution is a required skillset
Results‑oriented, with demonstrated ability to manage and drive the completion of multiple competing projects, across functions and regions
Ability to develop strong relationships with regions and functions required
Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to persuade others of the course of action and facilitate successful execution is required
Ability to work across all global regions at both an executive and tactical sales/marketing level is required
Flexibility to travel globally up to 30% of the time is required
Location Primary Work Location: 7 Loveton Circle, Sparks, MD, USA
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales
Industry Medical Equipment Manufacturing
Why Join Us? At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. We are strongly committed to investing in our associates—their well‑being and development, and providing rewards and recognition opportunities that promote a performance‑based culture.
A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, hold each other accountable, and learn and improve every day.
Additional Information For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Equal Employment Opportunity Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
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Job Summary BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities
Lead the global marketing strategy and tactical execution by deploying best-in‑class marketing practices for marketing strategy, segmentation, targeting, positioning, and messaging (including value messages), to deliver differentiated value for BD and our customers
Lead, develop and implement global marketing tools and initiatives for the commercialization of the next generation product, to ensure regions are equipped for success and best positioned to drive adoption, both acquiring new customers and retaining and expanding value of the existing customer base
Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth
Lead the global commercialization team for new product launches, ensuring close cross-functional alignment to ensure successful commercial execution and the growth of the blood culture portfolio
Lead the development and execution of the global marketing plan for blood culture including the bloodstream infection solution (BSI) to ensure alignment across the microbiology portfolio; build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions
Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market and customer needs, attitudes, behaviors specifically relating to blood culture / sepsis / bloodstream infections. Utilize insights gained to inform marketing strategy, positioning, messaging, tactics etc., as applicable
Champion brand strategy and manage portfolio brand, marketing campaigns and execution with region collaboration
Partner with product management on portfolio strategy, product roadmap and priorities for specified market segment in partnership with other key functions, as applicate
Effectively partner and collaborate with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development, and other functions to ensure development and execution of effective marketing strategies to meet customer needs and deliver differentiated customer value
Ensure alignment of strategies with product management to ensure delivery of the overall Microbiology Platform and Diagnostic Solutions strategic imperatives and growth objective
Qualifications
Bachelor's degree required
Minimum 7 years of related functional experience and marketing leadership in medical device and/or life sciences industry required
Experience in Microbiology and/or Infectious Diseases, plus general knowledge of the diagnostics / life sciences market, is preferred
Demonstrated track record in product launches and commercial execution, identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategy, go‑to‑market models and strategies required
Demonstrated ability to develop and implement commercial strategies, convert these into tactical marketing plans and deliver results required
The ability to understand and translate complex scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution is a required skillset
Results‑oriented, with demonstrated ability to manage and drive the completion of multiple competing projects, across functions and regions
Ability to develop strong relationships with regions and functions required
Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to persuade others of the course of action and facilitate successful execution is required
Ability to work across all global regions at both an executive and tactical sales/marketing level is required
Flexibility to travel globally up to 30% of the time is required
Location Primary Work Location: 7 Loveton Circle, Sparks, MD, USA
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales
Industry Medical Equipment Manufacturing
Why Join Us? At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. We are strongly committed to investing in our associates—their well‑being and development, and providing rewards and recognition opportunities that promote a performance‑based culture.
A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, hold each other accountable, and learn and improve every day.
Additional Information For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Equal Employment Opportunity Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
#J-18808-Ljbffr