Activar Incorporated
Communications Coordinator
Activar Incorporated, Minneapolis, Minnesota, United States, 55400
Job Details
Description
POSITION PURPOSE: The Product Support Coordinator will help coordinate and execute communications operations. This role will support product management, specification efforts, and communications tasks.
Principal Accountabilities
Draft, edit and coordinate the production of communications content that is consistent with the organization’s brand and style.
Organize and deliver all web content in a logical and consistent manner.
Execute updates to the website as requested and keep online documentation current.
Track website traffic analysis, customer data and competitor information.
Execute email communications strategies including template designs, calls-to-action, list management and generation, lead nurturing workflows and measuring results.
Measure and report performance of communications campaigns.
Execute brand standards and help ensure that sales collateral looks appropriate and is consistent.
Maintain layout and design for communications materials, including: advertisements, brochures, catalogs, technical data sheets, submittals and other customer facing documentation to ensure brand consistency.
Create, adapt, and optimize design assets for digital and print channels.
Create photography and videography to demonstrate product capabilities, customer use cases, etc.
Prepare final artwork files optimized for both digital and print production, ensuring accuracy and quality.
Maintain a media library of photography and design elements.
Coordinate tradeshows and events.
Work cross-functionally with Sales, Product Management, Engineering, Customer Service and Leadership to complete assigned projects and tasks.
Support Product Management with customer requests for made in America, sustainability, specifications and other product documentation.
Support initiatives to promote products to the architecture, engineering and construction (AEC) community.
Work with outside agencies, vendors, and partners in support of communications projects and business objectives.
Perform special projects and other duties as assigned by management.
Knowledge, Skills, And Abilities
Proficient in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premier Pro.
Knowledge of Microsoft Office applications.
Creative with the ability to gain technical product knowledge.
Solid knowledge of website analytics tools.
Ability to perform multiple tasks independently with minimal direction.
Effective communication, interpersonal, and organizational skills.
Required EDUCATION AND EXPERIENCE:
2+ years’ relevant experience in the communications field.
High level of computer literacy.
Preferred
Bachelor's Degree in related discipline, or equivalent experience.
Knowledge of building construction industry.
Experience in the manufacturing industry.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, and walk throughout the building. The employee is frequently required to reach with hands and arms.
The employee must regularly lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Benefits Include
401(k)
401(k) matching
Bereavement leave
Community involvement time off
Dental insurance
Earned time off
Employee assistance program
Family and medical leave
Flexible spending account
Health insurance
Health savings account
Holiday pay
Life insurance/accidental death and dismemberment
Military leave
Parental leave
Referral program
Short-term and long-term disability
Vision insurance
Personal protective equipment reimbursement
Weekly pay
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Principal Accountabilities
Draft, edit and coordinate the production of communications content that is consistent with the organization’s brand and style.
Organize and deliver all web content in a logical and consistent manner.
Execute updates to the website as requested and keep online documentation current.
Track website traffic analysis, customer data and competitor information.
Execute email communications strategies including template designs, calls-to-action, list management and generation, lead nurturing workflows and measuring results.
Measure and report performance of communications campaigns.
Execute brand standards and help ensure that sales collateral looks appropriate and is consistent.
Maintain layout and design for communications materials, including: advertisements, brochures, catalogs, technical data sheets, submittals and other customer facing documentation to ensure brand consistency.
Create, adapt, and optimize design assets for digital and print channels.
Create photography and videography to demonstrate product capabilities, customer use cases, etc.
Prepare final artwork files optimized for both digital and print production, ensuring accuracy and quality.
Maintain a media library of photography and design elements.
Coordinate tradeshows and events.
Work cross-functionally with Sales, Product Management, Engineering, Customer Service and Leadership to complete assigned projects and tasks.
Support Product Management with customer requests for made in America, sustainability, specifications and other product documentation.
Support initiatives to promote products to the architecture, engineering and construction (AEC) community.
Work with outside agencies, vendors, and partners in support of communications projects and business objectives.
Perform special projects and other duties as assigned by management.
Knowledge, Skills, And Abilities
Proficient in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premier Pro.
Knowledge of Microsoft Office applications.
Creative with the ability to gain technical product knowledge.
Solid knowledge of website analytics tools.
Ability to perform multiple tasks independently with minimal direction.
Effective communication, interpersonal, and organizational skills.
Required EDUCATION AND EXPERIENCE:
2+ years’ relevant experience in the communications field.
High level of computer literacy.
Preferred
Bachelor's Degree in related discipline, or equivalent experience.
Knowledge of building construction industry.
Experience in the manufacturing industry.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, and walk throughout the building. The employee is frequently required to reach with hands and arms.
The employee must regularly lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Benefits Include
401(k)
401(k) matching
Bereavement leave
Community involvement time off
Dental insurance
Earned time off
Employee assistance program
Family and medical leave
Flexible spending account
Health insurance
Health savings account
Holiday pay
Life insurance/accidental death and dismemberment
Military leave
Parental leave
Referral program
Short-term and long-term disability
Vision insurance
Personal protective equipment reimbursement
Weekly pay
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