Cisco
Global Industry Marketing Strategist, Manufacturing (Remote)
Cisco, San Jose, California, United States, 95199
Global Industry Marketing Strategist, Manufacturing (Remote)
Splunk is seeking an experienced, entrepreneurial, and results‑focused marketing professional to drive the creation and implementation of innovative and compelling industry‑specific programs in support of Splunk’s growth objectives and strategic initiatives within the Manufacturing and Technology industry segments.
Location: Remote (any location within the United States). Employment type: Full‑time.
Your Impact
Develop the marketing strategy for both the Manufacturing and Technology segments and manage the integrated cross‑functional marketing plan to establish brand, support relationship development, and drive growth with targeted audiences and sales channels.
Partner with key industry stakeholders across sales and marketing to ensure a cohesive go‑to‑market approach, and a clear narrative on how Splunk shows up to organizations in the industry, tailored to unique needs, challenges, and trends.
Perform market research to understand the latest trends, technologies, regulatory requirements, and market dynamics to inform strategic POV as the industry evolves.
Understand key industry influencers, buyers, and teams to position the Splunk value and POV.
Provide direction on marketing content programs and strategies specific to the Manufacturing industry segments.
Own and execute the sector’s marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach (digital, social media, video, podcast, webinar, blogs, association affiliation, and trade show sponsorships).
Partner across the Marketing organization and with the Industry analyst community to augment brand reach.
Work with Product Marketing, Solutions Marketing, and Industry Advisory to translate technical capabilities to align with industry benefits and business outcomes.
Support sales teams by developing specific industry‑first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets, and more.
Identify events or venues that attract targeted buyers and influencers to increase brand awareness, change brand image, and drive sales or new opportunities.
Contribute to the creation of thought leadership content, webinars, and webcasts to evangelize our message.
Manage multiple, complex projects successfully in a collaborative and fast‑paced environment.
Minimum Qualifications
5+ years of relevant marketing experience in the B2B technology industry, with previous roles working in technology marketing and marketing to buyers in Manufacturing.
Ability to use data and analytics to drive decision‑making, with a consistent track record of setting and delivering against measurable marketing metrics.
Preferred Qualifications
A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high‑growth environment; ability to work across business lines, presenting to executive leadership and at different levels of management.
Hands‑on ability to build a range of marketing assets (including on‑message demo videos, sharp succinct slide pitch decks).
Product Marketing and Campaign Marketing experience is an advantage.
Excellent communication and writing skills with proven ability in storytelling and narrative development.
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Location: Remote (any location within the United States). Employment type: Full‑time.
Your Impact
Develop the marketing strategy for both the Manufacturing and Technology segments and manage the integrated cross‑functional marketing plan to establish brand, support relationship development, and drive growth with targeted audiences and sales channels.
Partner with key industry stakeholders across sales and marketing to ensure a cohesive go‑to‑market approach, and a clear narrative on how Splunk shows up to organizations in the industry, tailored to unique needs, challenges, and trends.
Perform market research to understand the latest trends, technologies, regulatory requirements, and market dynamics to inform strategic POV as the industry evolves.
Understand key industry influencers, buyers, and teams to position the Splunk value and POV.
Provide direction on marketing content programs and strategies specific to the Manufacturing industry segments.
Own and execute the sector’s marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach (digital, social media, video, podcast, webinar, blogs, association affiliation, and trade show sponsorships).
Partner across the Marketing organization and with the Industry analyst community to augment brand reach.
Work with Product Marketing, Solutions Marketing, and Industry Advisory to translate technical capabilities to align with industry benefits and business outcomes.
Support sales teams by developing specific industry‑first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets, and more.
Identify events or venues that attract targeted buyers and influencers to increase brand awareness, change brand image, and drive sales or new opportunities.
Contribute to the creation of thought leadership content, webinars, and webcasts to evangelize our message.
Manage multiple, complex projects successfully in a collaborative and fast‑paced environment.
Minimum Qualifications
5+ years of relevant marketing experience in the B2B technology industry, with previous roles working in technology marketing and marketing to buyers in Manufacturing.
Ability to use data and analytics to drive decision‑making, with a consistent track record of setting and delivering against measurable marketing metrics.
Preferred Qualifications
A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high‑growth environment; ability to work across business lines, presenting to executive leadership and at different levels of management.
Hands‑on ability to build a range of marketing assets (including on‑message demo videos, sharp succinct slide pitch decks).
Product Marketing and Campaign Marketing experience is an advantage.
Excellent communication and writing skills with proven ability in storytelling and narrative development.
#J-18808-Ljbffr