Cisco
Global Industry Marketing Strategist, Manufacturing (Remote)
Splunk is seeking an experienced, entrepreneurial and results‑focused marketing professional to drive the creation and implementation of innovative and compelling industry‑specific programs in support of Splunk’s growth objectives and strategic initiatives within the Manufacturing and Technology industry segments. The opportunity requires a dynamic and creative mind with a proven history of success crafting and executing an impactful industry marketing strategy. The candidate will be experienced in a wide range of go‑to‑market activities with demonstrated success building and coordinating B2B marketing and sales enablement. This position requires hands‑on execution. Though it is an individual contributor, the role requires an experienced professional who can orchestrate a cross‑functional team to package, enable and drive success for Splunk solutions. The professional will bring expertise in marketing to this new buyer to raise awareness for Splunk and help ensure that these solutions are impactful from a sales standpoint and relevant for customers and prospects. This role can be performed from any location within the United States. Your Impact
Develop the marketing strategy for both the Manufacturing and Technology segments as well as manage the integrated cross‑functional marketing plan to establish brand, support relationship development and growth with targeted audiences and sales channels. Partner with key industry stakeholders across sales and marketing to ensure a cohesive go‑to‑market approach, and a clear narrative to how Splunk shows up to organizations in the industry, tailored to the unique needs, challenges and trends across internal and external, customer‑facing presentations, use cases, case studies and sales enablement content. Perform market research to understand the latest trends, technologies, regulatory requirements and market dynamics to inform strategic POV as critical changes take place in the industry; understand emerging technologies like AI/Agentic AI, IoT, cloud computing and how they impact the industry. Understand key industry influencers, buyers and teams to position the Splunk value and PoV. Provide direction on marketing content programs and strategies specific to the Manufacturing industry segments. Own and execute the sector’s marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach (digital, social media, video, podcast, webinar, blogs, association affiliation and trade show sponsorships). Partner across the Marketing organization and with the Industry analyst community to augment brand reach. Work with Product Marketing, Solutions Marketing and Industry Advisory to translate the technical capabilities to align to industry benefits and business outcomes. Support sales teams by developing specific industry‑first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets and more. Identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and/or create positive publicity that drives new opportunities. Contribute to the creation of thought leadership content, webinar, and webcasts to evangelize our message. Manage multiple, complex projects successfully in a collaborative and fast‑paced environment. Minimum Qualifications
5+ years of relevant marketing experience in the B2B technology industry; previous roles working in technology marketing and marketing to buyers in Manufacturing are required. Ability to use data and analytics to drive decision‑making as well as a consistent track record of setting and delivering against measurable marketing metrics. Preferred Qualifications
A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high‑growth environment; ability to work across business lines, presenting to executive leadership and at different levels of management. Hands‑on ability to build a range of marketing assets (including on‑message demo videos, sharp succinct slide pitch decks). Product Marketing and Campaign Marketing experience is an advantage. Excellent communication and writing skills with proven ability in storytelling and narrative development.
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Splunk is seeking an experienced, entrepreneurial and results‑focused marketing professional to drive the creation and implementation of innovative and compelling industry‑specific programs in support of Splunk’s growth objectives and strategic initiatives within the Manufacturing and Technology industry segments. The opportunity requires a dynamic and creative mind with a proven history of success crafting and executing an impactful industry marketing strategy. The candidate will be experienced in a wide range of go‑to‑market activities with demonstrated success building and coordinating B2B marketing and sales enablement. This position requires hands‑on execution. Though it is an individual contributor, the role requires an experienced professional who can orchestrate a cross‑functional team to package, enable and drive success for Splunk solutions. The professional will bring expertise in marketing to this new buyer to raise awareness for Splunk and help ensure that these solutions are impactful from a sales standpoint and relevant for customers and prospects. This role can be performed from any location within the United States. Your Impact
Develop the marketing strategy for both the Manufacturing and Technology segments as well as manage the integrated cross‑functional marketing plan to establish brand, support relationship development and growth with targeted audiences and sales channels. Partner with key industry stakeholders across sales and marketing to ensure a cohesive go‑to‑market approach, and a clear narrative to how Splunk shows up to organizations in the industry, tailored to the unique needs, challenges and trends across internal and external, customer‑facing presentations, use cases, case studies and sales enablement content. Perform market research to understand the latest trends, technologies, regulatory requirements and market dynamics to inform strategic POV as critical changes take place in the industry; understand emerging technologies like AI/Agentic AI, IoT, cloud computing and how they impact the industry. Understand key industry influencers, buyers and teams to position the Splunk value and PoV. Provide direction on marketing content programs and strategies specific to the Manufacturing industry segments. Own and execute the sector’s marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach (digital, social media, video, podcast, webinar, blogs, association affiliation and trade show sponsorships). Partner across the Marketing organization and with the Industry analyst community to augment brand reach. Work with Product Marketing, Solutions Marketing and Industry Advisory to translate the technical capabilities to align to industry benefits and business outcomes. Support sales teams by developing specific industry‑first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets and more. Identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and/or create positive publicity that drives new opportunities. Contribute to the creation of thought leadership content, webinar, and webcasts to evangelize our message. Manage multiple, complex projects successfully in a collaborative and fast‑paced environment. Minimum Qualifications
5+ years of relevant marketing experience in the B2B technology industry; previous roles working in technology marketing and marketing to buyers in Manufacturing are required. Ability to use data and analytics to drive decision‑making as well as a consistent track record of setting and delivering against measurable marketing metrics. Preferred Qualifications
A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high‑growth environment; ability to work across business lines, presenting to executive leadership and at different levels of management. Hands‑on ability to build a range of marketing assets (including on‑message demo videos, sharp succinct slide pitch decks). Product Marketing and Campaign Marketing experience is an advantage. Excellent communication and writing skills with proven ability in storytelling and narrative development.
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