Tillamook County Creamery Association
Senior Marketing Manager, Strategy and Communications
Tillamook County Creamery Association, Portland, Oregon, United States, 97204
Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we
Play to Win
to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our
Uncompromising Quality
has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we’re not stopping there. We’re loading up for our best years to come and want you to join us.
As a farmer-owned cooperative since 1909, we know that being
Good Stewards
for our stakeholders and doing a little extra always pays off. We’re looking for team members with a
One Team
and
Genuine Care
mindset that are inspired to share the delight of the Tillamook brand with each other and others every day.
What you will do: The Sr Mktg Mgr, Strategy and Communications will be a key leader in the marketing organization, as an active contributor to both long range and short term strategic planning as well as directly leading 2 key components of the way the brand shows up with the consumer: Marketing Strategy and Marketing Communications. This role will collaborate with key cross functional partners to uncover consumer, category and industry insights that help us make strategic decisions and deliver sharp points of view in the briefing processes. We’ll also turn to this leader to learn what can attract our consumers and prospects and how we can improve consumer experience. In short, this role will help us improve our company’s reputation and drive growth.
As a key contributor to the company, you will partner with the VP Marketing and executive level company leaders on 3 key initiatives: Marketing strategy, annual brand and marketing planning, and seasonal marketing communications briefs to ensure Tillamook retains its challenger brand status to fuel future growth. This leader will work closely with our Consumer and Marketing Insights and Category Growth teams as key partners in developing overarching plans and key strategies. This role will have significant annual business goal achievement accountability and will be responsible for the implementation of annual business strategies via the marketing brief.
Under the direction of the VP Marketing, this leader will help shape and influence the development of cross-functional consumer activation plans and programs in support of the overall brief, including providing feedback and guidance that ensures our major campaigns are aligned to the brief.
Given the leadership of marketing strategy and communications, this leader will have a very close working relationship with our lead brand agency, especially their account and strategy teams. To that end, this role will manage strategic projects with our lead brand agency, from annual roadmap building, creative platform development, annual communications strategies and more.
In addition to supporting these strategic projects, this person will also be the marketing team’s primary cross functional contact for the consumer and market insights team, as well as serve as a key partner to Stewardship, Category Growth, and Brand Design teams to collaborate and align in order to deliver our annual plans.
This role will be a thoughtful yet provocative strategist that is adept at driving results through influencing others and collaboration. He or she will need to be creative, possess a strategic mindset, be an excellent storyteller and have a thirst to question the status quo and reinvent the marketing model to remain relevant and consumer connected always.
This role reports to VP Marketing and manages 2 personnel.
Here’s a day in the life:
Analyze brand positioning and consumer insights
Partner with VP Marketing to shape and communicate our marketing plans
Partner with VP Marketing to translate brand elements into plans and go-to-market strategies
Develop annual and seasonal marketing briefs that inspire agencies and channel teams to fuel growth through innovative and differentiated marketing strategies, inclusive of ‘big idea’ articulation and initial comms frameworks
Partner with internal Brand Design to bring comms frameworks and principles to life for the entire marketing team, including agencies
Own day-to-day relationship with Creative AOR, including the management of strategy and comms projects
Manage strategy and comms budget, both internally and as part of the larger agency SOW
Have strong understanding of multi-channel marketing plans and excellence
Directly supervise the work of 2 employees
Partner with Consumer Insights and Category Growth team to inform strategy and plans, as well as to inform marketing KPIs
Monitor market trends, research consumer markets and competitors’ activities
Monitor product distribution and consumer reactions
Partner with Marketing Leadership to ideate innovative growth strategies
Align the marketing team around the brand’s direction, choices and tactics
Knowledge, skills, and abilities:
Bachelor’s degree in marketing, communications, or related field.
7+ years of relevant marketing experience, including brand planning and marketing strategy
Proven experience in managing external agency partners and marketing budgets
Ability to operate independently with limited direction
Excellent verbal communication skills
Excellent writing skills
Industry leading benefit and reward programs: We offer outstanding benefits to our employees. For more information, please visit the careers page: .
We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging. We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success. We are seeking talent from a wide range of diversity, perspectives, and backgrounds to join our exceptional organization and help us build our future.
Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace.
EEO
TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.
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Play to Win
to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our
Uncompromising Quality
has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we’re not stopping there. We’re loading up for our best years to come and want you to join us.
As a farmer-owned cooperative since 1909, we know that being
Good Stewards
for our stakeholders and doing a little extra always pays off. We’re looking for team members with a
One Team
and
Genuine Care
mindset that are inspired to share the delight of the Tillamook brand with each other and others every day.
What you will do: The Sr Mktg Mgr, Strategy and Communications will be a key leader in the marketing organization, as an active contributor to both long range and short term strategic planning as well as directly leading 2 key components of the way the brand shows up with the consumer: Marketing Strategy and Marketing Communications. This role will collaborate with key cross functional partners to uncover consumer, category and industry insights that help us make strategic decisions and deliver sharp points of view in the briefing processes. We’ll also turn to this leader to learn what can attract our consumers and prospects and how we can improve consumer experience. In short, this role will help us improve our company’s reputation and drive growth.
As a key contributor to the company, you will partner with the VP Marketing and executive level company leaders on 3 key initiatives: Marketing strategy, annual brand and marketing planning, and seasonal marketing communications briefs to ensure Tillamook retains its challenger brand status to fuel future growth. This leader will work closely with our Consumer and Marketing Insights and Category Growth teams as key partners in developing overarching plans and key strategies. This role will have significant annual business goal achievement accountability and will be responsible for the implementation of annual business strategies via the marketing brief.
Under the direction of the VP Marketing, this leader will help shape and influence the development of cross-functional consumer activation plans and programs in support of the overall brief, including providing feedback and guidance that ensures our major campaigns are aligned to the brief.
Given the leadership of marketing strategy and communications, this leader will have a very close working relationship with our lead brand agency, especially their account and strategy teams. To that end, this role will manage strategic projects with our lead brand agency, from annual roadmap building, creative platform development, annual communications strategies and more.
In addition to supporting these strategic projects, this person will also be the marketing team’s primary cross functional contact for the consumer and market insights team, as well as serve as a key partner to Stewardship, Category Growth, and Brand Design teams to collaborate and align in order to deliver our annual plans.
This role will be a thoughtful yet provocative strategist that is adept at driving results through influencing others and collaboration. He or she will need to be creative, possess a strategic mindset, be an excellent storyteller and have a thirst to question the status quo and reinvent the marketing model to remain relevant and consumer connected always.
This role reports to VP Marketing and manages 2 personnel.
Here’s a day in the life:
Analyze brand positioning and consumer insights
Partner with VP Marketing to shape and communicate our marketing plans
Partner with VP Marketing to translate brand elements into plans and go-to-market strategies
Develop annual and seasonal marketing briefs that inspire agencies and channel teams to fuel growth through innovative and differentiated marketing strategies, inclusive of ‘big idea’ articulation and initial comms frameworks
Partner with internal Brand Design to bring comms frameworks and principles to life for the entire marketing team, including agencies
Own day-to-day relationship with Creative AOR, including the management of strategy and comms projects
Manage strategy and comms budget, both internally and as part of the larger agency SOW
Have strong understanding of multi-channel marketing plans and excellence
Directly supervise the work of 2 employees
Partner with Consumer Insights and Category Growth team to inform strategy and plans, as well as to inform marketing KPIs
Monitor market trends, research consumer markets and competitors’ activities
Monitor product distribution and consumer reactions
Partner with Marketing Leadership to ideate innovative growth strategies
Align the marketing team around the brand’s direction, choices and tactics
Knowledge, skills, and abilities:
Bachelor’s degree in marketing, communications, or related field.
7+ years of relevant marketing experience, including brand planning and marketing strategy
Proven experience in managing external agency partners and marketing budgets
Ability to operate independently with limited direction
Excellent verbal communication skills
Excellent writing skills
Industry leading benefit and reward programs: We offer outstanding benefits to our employees. For more information, please visit the careers page: .
We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging. We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success. We are seeking talent from a wide range of diversity, perspectives, and backgrounds to join our exceptional organization and help us build our future.
Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace.
EEO
TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.
#J-18808-Ljbffr