adidas
Manager, Basketball Communications - Touchpoints
adidas, Portland, Oregon, United States, 97204
Manager, Basketball Communications – Touchpoints
Purpose and Overall Relevance for the Organization:
Develop, shepherd and manage Retail and Digital communications strategy and plans based on the Global and U.S. Basketball direction set by the Senior Communications Manager. Execute plans across all cross‑functional and relevant commercial teams, and work as a direct conduit for NAM WHS Marketing needs to the larger Global Basketball BU.
Key Accountabilities
Maintain a deep understanding of the category business/sell‑in and product priorities following the Go‑To‑Market milestones.
Maintain an in‑depth understanding of the category athlete and surrounding culture to best support strategic decision‑making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing.
Partner with the Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the U.S. market (specifically for WHS), identifying where there may be gaps.
Drive overall integrated communications planning for key concepts and category initiatives, setting high‑level communication goals and leading a cross‑functional team, including PR, In‑store/Retail, Events, Product, Sports Marketing, Digital and Account Marketing, in the development and implementation of campaign strategies and executional plans.
Manage relationships, build and deliver briefs to internal and external design/agency partners that extend or adapt the Global creative platforms as needed, and develop content and tools to support the activation of integrated marketing plans.
Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading.
Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell‑in of product and marketing elements.
Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners.
Support the creation of marketing activation post‑mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools.
Knowledge, Skills and Abilities
Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
Experience in developing integrated marketing communications programs; hands‑on experience leading a digital strategy a plus.
Strong understanding of how all the elements in the marketing mix affect consumer motivation.
Experience developing innovative strategies and strong creative instincts.
Strong customer‑facing abilities; ability to partner and influence.
Ability to lead and mobilize a cross‑functional team without direct management responsibilities.
Strong project management, planning and organizational skills with the ability to quickly manage change.
Strong presentation skills and extensive experience in building PowerPoint presentations.
Understanding of the sporting goods industry and related retail channels a plus.
Requisite Education and Experience / Minimum Qualifications
BA in marketing, advertising or related field.
Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency.
Equivalent combination of education and/or experience may be substituted for a degree.
Benefits and Equal Opportunity Statement
Adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Robust medical benefits including HSA, FSA, dental, vision, prescription drug coverage, adoption, surrogate and fertility support, short and long‑term disability, and basic life and AD&D insurance. Employees may supplement with employee‑paid coverage.
Eligibility to enroll in adidas’ 401(k) plan and Stock Purchase Plan with employer match.
Full‑time employees are eligible for education assistance and generous leave policies, including 12 weeks of paid parental leave.
Annual bonus based on company and personal performance.
Prorated flexible time off that increases with years of service, twelve paid holidays, and Service Time Off during milestone years.
Hybrid work policy: attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday. In‑person attendance required for high‑collaboration work.
Working location: Portland, Oregon. Working language: English.
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Develop, shepherd and manage Retail and Digital communications strategy and plans based on the Global and U.S. Basketball direction set by the Senior Communications Manager. Execute plans across all cross‑functional and relevant commercial teams, and work as a direct conduit for NAM WHS Marketing needs to the larger Global Basketball BU.
Key Accountabilities
Maintain a deep understanding of the category business/sell‑in and product priorities following the Go‑To‑Market milestones.
Maintain an in‑depth understanding of the category athlete and surrounding culture to best support strategic decision‑making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing.
Partner with the Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the U.S. market (specifically for WHS), identifying where there may be gaps.
Drive overall integrated communications planning for key concepts and category initiatives, setting high‑level communication goals and leading a cross‑functional team, including PR, In‑store/Retail, Events, Product, Sports Marketing, Digital and Account Marketing, in the development and implementation of campaign strategies and executional plans.
Manage relationships, build and deliver briefs to internal and external design/agency partners that extend or adapt the Global creative platforms as needed, and develop content and tools to support the activation of integrated marketing plans.
Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading.
Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell‑in of product and marketing elements.
Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners.
Support the creation of marketing activation post‑mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools.
Knowledge, Skills and Abilities
Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
Experience in developing integrated marketing communications programs; hands‑on experience leading a digital strategy a plus.
Strong understanding of how all the elements in the marketing mix affect consumer motivation.
Experience developing innovative strategies and strong creative instincts.
Strong customer‑facing abilities; ability to partner and influence.
Ability to lead and mobilize a cross‑functional team without direct management responsibilities.
Strong project management, planning and organizational skills with the ability to quickly manage change.
Strong presentation skills and extensive experience in building PowerPoint presentations.
Understanding of the sporting goods industry and related retail channels a plus.
Requisite Education and Experience / Minimum Qualifications
BA in marketing, advertising or related field.
Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency.
Equivalent combination of education and/or experience may be substituted for a degree.
Benefits and Equal Opportunity Statement
Adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Robust medical benefits including HSA, FSA, dental, vision, prescription drug coverage, adoption, surrogate and fertility support, short and long‑term disability, and basic life and AD&D insurance. Employees may supplement with employee‑paid coverage.
Eligibility to enroll in adidas’ 401(k) plan and Stock Purchase Plan with employer match.
Full‑time employees are eligible for education assistance and generous leave policies, including 12 weeks of paid parental leave.
Annual bonus based on company and personal performance.
Prorated flexible time off that increases with years of service, twelve paid holidays, and Service Time Off during milestone years.
Hybrid work policy: attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday. In‑person attendance required for high‑collaboration work.
Working location: Portland, Oregon. Working language: English.
#J-18808-Ljbffr