adidas
Manager, Basketball Communications - Touchpoints
adidas, Portland, Oregon, United States, 97204
Manager, Basketball Communications - Touchpoints
Purpose and Overall Relevance for the Organization:
Develop, shepherd and manage Retail and Digital communications strategy and plans based on the Global and US Basketball direction set by the Senior Communications Manager, execute plans across all cross functional and relevant commercial teams and work as a direct conduit for NAM WHS Marketing needs to the larger Global Basketball BU.
Key Accountabilities:
Maintain a deep understanding of the category business/sell‑in and product priorities following the Go‑To‑Market milestones
Maintain an in‑depth understanding of the category athlete and surrounding culture to best support strategic decision making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
Partner with Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the US market (specifically for WHS), identifying where there may be gaps
Drive overall integrated Comms planning for key concepts and category initiatives, setting high‑level communication goals and leading a cross‑functional team, including PR, In‑store/Retail, Events, Product, Sports Marketing, Digital and Account Marketing, in the development and implementation of campaign strategies and executional plans
Manage relationships, build and deliver briefs to internal and external design/agency partners that extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell‑in of product and marketing elements
Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners
Support the creation of marketing activation post‑mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools
Knowledge, Skills and Abilities:
Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories
Experience in developing integrated marketing communications programs; hands‑on experience leading a digital strategy a plus
Strong understanding of how all the elements in the marketing mix affect consumer motivation
Experience developing innovative strategies and strong creative instincts
Strong customer‑facing abilities; ability to partner and influence
Ability to lead and mobilize a cross‑functional team without direct management responsibilities
Strong project management, planning and organizational skills with the ability to quickly manage change
Strong presentation skills and extensive experience in building PowerPoint presentations
Understanding of sporting goods industry and related retail channels a plus
Requisite Education and Experience / Minimum Qualifications:
BA in marketing, advertising or related field.
Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency.
Equivalent combination of education and/or experience may be substituted for degree.
EEO Statement:
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Benefits:
adidas offers robust and progressive medical coverage, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long‑term disability, and basic life and AD&D insurance, which can be supplemented with employee‑paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full‑time employees are eligible for education assistance and generous leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
Workplace Policy:
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in‑person presentation, in‑office attendance is required even on Friday. The working location of this position is Portland, Oregon. Though our teammates hail from all corners of the world, our working language is English.
Culture:
At adidas we have a winning culture. Physical power is not enough; mental strength is essential. We foster the athlete’s mindset through a set of behaviors we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.
COURAGE:
Speak up when you see an opportunity; step up when you see a need.
OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow‑through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. Culture starts with people, it starts with you. By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr
Develop, shepherd and manage Retail and Digital communications strategy and plans based on the Global and US Basketball direction set by the Senior Communications Manager, execute plans across all cross functional and relevant commercial teams and work as a direct conduit for NAM WHS Marketing needs to the larger Global Basketball BU.
Key Accountabilities:
Maintain a deep understanding of the category business/sell‑in and product priorities following the Go‑To‑Market milestones
Maintain an in‑depth understanding of the category athlete and surrounding culture to best support strategic decision making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
Partner with Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the US market (specifically for WHS), identifying where there may be gaps
Drive overall integrated Comms planning for key concepts and category initiatives, setting high‑level communication goals and leading a cross‑functional team, including PR, In‑store/Retail, Events, Product, Sports Marketing, Digital and Account Marketing, in the development and implementation of campaign strategies and executional plans
Manage relationships, build and deliver briefs to internal and external design/agency partners that extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell‑in of product and marketing elements
Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners
Support the creation of marketing activation post‑mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools
Knowledge, Skills and Abilities:
Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories
Experience in developing integrated marketing communications programs; hands‑on experience leading a digital strategy a plus
Strong understanding of how all the elements in the marketing mix affect consumer motivation
Experience developing innovative strategies and strong creative instincts
Strong customer‑facing abilities; ability to partner and influence
Ability to lead and mobilize a cross‑functional team without direct management responsibilities
Strong project management, planning and organizational skills with the ability to quickly manage change
Strong presentation skills and extensive experience in building PowerPoint presentations
Understanding of sporting goods industry and related retail channels a plus
Requisite Education and Experience / Minimum Qualifications:
BA in marketing, advertising or related field.
Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency.
Equivalent combination of education and/or experience may be substituted for degree.
EEO Statement:
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Benefits:
adidas offers robust and progressive medical coverage, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long‑term disability, and basic life and AD&D insurance, which can be supplemented with employee‑paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full‑time employees are eligible for education assistance and generous leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
Workplace Policy:
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in‑person presentation, in‑office attendance is required even on Friday. The working location of this position is Portland, Oregon. Though our teammates hail from all corners of the world, our working language is English.
Culture:
At adidas we have a winning culture. Physical power is not enough; mental strength is essential. We foster the athlete’s mindset through a set of behaviors we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.
COURAGE:
Speak up when you see an opportunity; step up when you see a need.
OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow‑through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. Culture starts with people, it starts with you. By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr