Whalar
Senior Manager, Paid Media – Whalar
Location: New York, NY (Hybrid) – work from office 3 days a week.
About the Role Senior Manager of Paid Media to support paid social strategies, driving innovation and excellence across multiple platforms. Requires background in media planning, campaign optimization and working with creators. Forward‑thinking leader who works across teams and clients strategically.
Responsibilities
Serve as key strategic partner for agency clients and new business pitches, managing client relationships and advising on media investment strategies.
Develop and communicate paid social media strategies and campaigns in proposals and verbally to internal teams and external clients.
Collaborate cross‑functionally with internal and external stakeholders.
Develop performance benchmarks and KPIs for strategic campaigns.
Execute paid amplification and targeting strategies across platforms, ensuring use of effective ad products, targeting methods, and pricing models.
Leverage A/B testing and multi‑touch attribution models to optimize campaigns and adjust budgets in real time to maximize ROI.
Maintain attention to detail and organizational skills while managing multiple campaigns across categories and creative objectives for seamless execution and performance tracking.
Use analytical skills to interpret large data sets, extract insights, inform decisions and optimize outcomes; craft and present wrap reports to clients.
Provide leadership and recommendations to improve internal paid media expertise, regularly presenting insights, identifying trends and incorporating them into strategic planning.
Qualifications
4–6 years in paid social media roles with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms.
Experience developing and implementing comprehensive influencer marketing strategies across platforms that align with business goals and target audiences.
Deep familiarity and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, etc.
Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques.
Proficiency with benchmarking across platforms and verticals.
Demonstrated experience in strategic media planning and alignment with broader business objectives.
Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders.
Demonstrating flexibility and strong problem‑solving skills in a results‑driven environment.
Thorough understanding of branded content ad policies and compliance requirements.
Salary Range $80,000 – $100,000 (general guideline; final offer based on experience, expertise, and budget approvals).
Benefits & Perks
Medical, Dental, Vision
25 days PTO + Sick days + Winter break
Retirement planning with employer match
Monthly phone/internet reimbursement
Professional development stipend
New joiner home office allowance
Fertility benefits
Up to 16 weeks paid parental leave
Volunteer days
Identity theft protection & legal assistance
Company‑paid life & disability insurance
Extra voluntary life insurance policy
Voluntary hospital and critical illness insurance
Voluntary pet insurance
Employee Resource Groups
Job Level & Type
Seniority Level: Mid‑Senior
Employment Type: Full‑time
Job Function: Marketing and Sales
EEO Statement Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.
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About the Role Senior Manager of Paid Media to support paid social strategies, driving innovation and excellence across multiple platforms. Requires background in media planning, campaign optimization and working with creators. Forward‑thinking leader who works across teams and clients strategically.
Responsibilities
Serve as key strategic partner for agency clients and new business pitches, managing client relationships and advising on media investment strategies.
Develop and communicate paid social media strategies and campaigns in proposals and verbally to internal teams and external clients.
Collaborate cross‑functionally with internal and external stakeholders.
Develop performance benchmarks and KPIs for strategic campaigns.
Execute paid amplification and targeting strategies across platforms, ensuring use of effective ad products, targeting methods, and pricing models.
Leverage A/B testing and multi‑touch attribution models to optimize campaigns and adjust budgets in real time to maximize ROI.
Maintain attention to detail and organizational skills while managing multiple campaigns across categories and creative objectives for seamless execution and performance tracking.
Use analytical skills to interpret large data sets, extract insights, inform decisions and optimize outcomes; craft and present wrap reports to clients.
Provide leadership and recommendations to improve internal paid media expertise, regularly presenting insights, identifying trends and incorporating them into strategic planning.
Qualifications
4–6 years in paid social media roles with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms.
Experience developing and implementing comprehensive influencer marketing strategies across platforms that align with business goals and target audiences.
Deep familiarity and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, etc.
Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques.
Proficiency with benchmarking across platforms and verticals.
Demonstrated experience in strategic media planning and alignment with broader business objectives.
Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders.
Demonstrating flexibility and strong problem‑solving skills in a results‑driven environment.
Thorough understanding of branded content ad policies and compliance requirements.
Salary Range $80,000 – $100,000 (general guideline; final offer based on experience, expertise, and budget approvals).
Benefits & Perks
Medical, Dental, Vision
25 days PTO + Sick days + Winter break
Retirement planning with employer match
Monthly phone/internet reimbursement
Professional development stipend
New joiner home office allowance
Fertility benefits
Up to 16 weeks paid parental leave
Volunteer days
Identity theft protection & legal assistance
Company‑paid life & disability insurance
Extra voluntary life insurance policy
Voluntary hospital and critical illness insurance
Voluntary pet insurance
Employee Resource Groups
Job Level & Type
Seniority Level: Mid‑Senior
Employment Type: Full‑time
Job Function: Marketing and Sales
EEO Statement Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.
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