AVP, Technical SEO & Generative Engine Optimization Job at Synchrony in Draper

Overview

• Employer Industry: Financial Services
• Why consider this job opportunity:

• Salary up to $155,000 annually, with potential for an annual bonus based on performance
• Flexibility to work from home or at one of the employer's offices
• Opportunity for career advancement within a highly regulated industry
• Engage in a collaborative and inclusive culture that values diverse voices and experiences
• In-depth training and development on technical SEO and generative engine optimization practices

Responsibilities

• Conduct comprehensive technical SEO audits focusing on site architecture, crawlability, indexing, and security
• Define SEO goals and troubleshoot issues specific to financial services within regulatory contexts
• Implement advanced schema markup relevant to financial products and services to enhance search engine understanding
• Collaborate with IT and web development teams to align technical SEO solutions with industry standards
• Maintain current knowledge of generative AI capabilities and best practices in the financial sector

Qualifications

• Bachelor’s Degree or a high school diploma/GED with 6+ years of technical experience in financial services or regulated industries
• 3+ years of technical SEO experience
• Strong critical thinking and problem-solving skills, particularly in SEO and AI-driven search challenges
• Demonstrated AI literacy and understanding of agentic AI systems’ impact on search
• Proficiency in SEO tools and familiarity with HTML, CSS, JavaScript, and CMS platforms

Preferred Qualifications

• Strong understanding of the regulatory environment in financial services, including data security and compliance
• Self-motivated and detail-oriented with the ability to work cross-functionally
• Expertise in log file analysis and site migration execution with minimal search performance impact

Benefits and Culture

• We prioritize candidate privacy and champion equal-opportunity employment
• Central to our mission is our partnership with companies that share this commitment
• We aim to foster a fair, transparent, and secure hiring environment for all
• If you encounter any employer not adhering to these principles, please bring it to our attention immediately
• We are not the EOR (Employer of Record) for this position. Our role is to connect outstanding candidates with a top-tier employer.

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