Humana
Senior Associate, Marketing Lifecycle Analytics
Humana, Savannah, Georgia, United States, 31441
Employer Industry
Healthcare Insurance Services Why consider this job opportunity
Salary up to $161,700 per year Eligible for a bonus incentive plan based on company and individual performance Comprehensive benefits package including medical, dental, vision, and 401(k) retirement savings plan Generous paid time off, including personal holidays and paid parental leave Opportunity for career advancement and growth within a leading healthcare organization Work remotely with occasional travel to the employer's offices for training or meetings What to Expect (Job Responsibilities)
Lead analysis and reporting of engagement data across campaigns and channels Collaborate with marketing, analytics, and strategy teams to enhance member experiences Develop insights and recommendations to improve engagement outcomes Document methodologies and contribute to continuous improvement efforts Support governance and compliance activities related to engagement data What is Required (Qualifications)
Bachelor’s or advanced degree in economics, statistics, mathematics, computer science, or a related field 4+ years of experience in engagement or lifecycle analytics, or a master's degree in a relevant field Strong analytical and communication skills 4+ years of experience with data visualization, modeling, and reporting tools 3+ years of experience with programming languages (e.g., Python, R, SQL) How to Stand Out (Preferred Qualifications)
Familiarity with customer journey analytics and segmentation Exposure to healthcare or insurance marketing environments Experience with campaign performance measurement
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Healthcare Insurance Services Why consider this job opportunity
Salary up to $161,700 per year Eligible for a bonus incentive plan based on company and individual performance Comprehensive benefits package including medical, dental, vision, and 401(k) retirement savings plan Generous paid time off, including personal holidays and paid parental leave Opportunity for career advancement and growth within a leading healthcare organization Work remotely with occasional travel to the employer's offices for training or meetings What to Expect (Job Responsibilities)
Lead analysis and reporting of engagement data across campaigns and channels Collaborate with marketing, analytics, and strategy teams to enhance member experiences Develop insights and recommendations to improve engagement outcomes Document methodologies and contribute to continuous improvement efforts Support governance and compliance activities related to engagement data What is Required (Qualifications)
Bachelor’s or advanced degree in economics, statistics, mathematics, computer science, or a related field 4+ years of experience in engagement or lifecycle analytics, or a master's degree in a relevant field Strong analytical and communication skills 4+ years of experience with data visualization, modeling, and reporting tools 3+ years of experience with programming languages (e.g., Python, R, SQL) How to Stand Out (Preferred Qualifications)
Familiarity with customer journey analytics and segmentation Exposure to healthcare or insurance marketing environments Experience with campaign performance measurement
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