Honeywell INC.
Sr. Customer Marketing Manager - Corporate Campaigns Team
Honeywell INC., Charlotte, North Carolina, United States, 28245
Job Description
The future is what we make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. Our people shape technologies that help make the world a better place. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
The Sr. Customer Marketing Manager role will help lead corporate marketing efforts for Honeywell in key global markets to drive awareness and demand generation. You will manage the corporate campaign team and oversee company-wide digital campaigns. Collaborating closely with Strategic Business Groups and Marketing Shared Services, this role requires a keen understanding of target audience development, competitive analysis, messaging strategy and overall campaign development and management to guide the team to create compelling, customer-focused campaigns. The role requires a mix of analytical and creative skills to effectively communicate our messaging and customer value proposition to key stakeholders.
As a manager, you will work with the team to create campaign strategies, ensure on-time campaign launches, optimize campaigns, align campaigns to business goals and work with Marketing Shared Services on overall campaign program delivery. The ideal candidate will have experience with B2B customer marketing and emerging digital channels with a keen eye for creative-driven solutions and attention to detail with a customer-first mindset to their work.
Responsibilities
Create and implement customer marketing strategies Honeywell corporate initiatives
Develop and oversee marketing campaigns that drive awareness, demand generation and customer/stakeholder engagement including strategy development, content strategy and development, digital marketing, paid media and email engagements
Work with Marketing Shared Services team to manage SLAs for on-time campaign program delivery as well as to monitor and optimize campaign effectiveness
Create insights recommendations for campaign improvements
Manage the customer journey across all campaign touchpoints
Collaborate with cross-functional teams, including Marketing Shared Services and SBG customer marketing, sales, offering management and leadership, for campaign creation and deployment
Stay up to date with industry trends and best practices in customer marketing to bring innovative ideas to drive continuous improvement
Manage a team of up to five direct reports
Work across functions to amplify corporate marketing campaigns
Manage agency resources and relationships
Qualifications You Must Have
Six plus years' experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies
At least two years' experience using PowerPoint, Marketo and SFDC
We Value
Bachelor's degree in communications, marketing or related discipline or equivalent experience
Ability to work collaboratively in a fast-paced environment
Previous people and program management experience
Strong understanding of customer segmentation and marketing strategies
Exceptional attention to detail and ability to plan and organize to achieve successful results
Track record in delivering on key performance indicators and goals
Strong writing, verbal, and presentation skills
Creative solutioning - the ability to understand business objectives and translate them into forward thinking marketing campaigns
Understanding brand guidelines and how to ensure projects bring the brand to life in inspiring ways.
Understanding of how to engage target audiences through meaningful media programs
Managing agency resources and relationships
Evaluates issues in a logical, analytical and pragmatic way
Works effectively with others to identify and resolve issues including excellent people skills and successful interactions with all levels of management as well as a diverse workforce
Positive attitude and willingness to embrace change
Ability to travel as needed
About Us Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
#J-18808-Ljbffr
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. Our people shape technologies that help make the world a better place. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
The Sr. Customer Marketing Manager role will help lead corporate marketing efforts for Honeywell in key global markets to drive awareness and demand generation. You will manage the corporate campaign team and oversee company-wide digital campaigns. Collaborating closely with Strategic Business Groups and Marketing Shared Services, this role requires a keen understanding of target audience development, competitive analysis, messaging strategy and overall campaign development and management to guide the team to create compelling, customer-focused campaigns. The role requires a mix of analytical and creative skills to effectively communicate our messaging and customer value proposition to key stakeholders.
As a manager, you will work with the team to create campaign strategies, ensure on-time campaign launches, optimize campaigns, align campaigns to business goals and work with Marketing Shared Services on overall campaign program delivery. The ideal candidate will have experience with B2B customer marketing and emerging digital channels with a keen eye for creative-driven solutions and attention to detail with a customer-first mindset to their work.
Responsibilities
Create and implement customer marketing strategies Honeywell corporate initiatives
Develop and oversee marketing campaigns that drive awareness, demand generation and customer/stakeholder engagement including strategy development, content strategy and development, digital marketing, paid media and email engagements
Work with Marketing Shared Services team to manage SLAs for on-time campaign program delivery as well as to monitor and optimize campaign effectiveness
Create insights recommendations for campaign improvements
Manage the customer journey across all campaign touchpoints
Collaborate with cross-functional teams, including Marketing Shared Services and SBG customer marketing, sales, offering management and leadership, for campaign creation and deployment
Stay up to date with industry trends and best practices in customer marketing to bring innovative ideas to drive continuous improvement
Manage a team of up to five direct reports
Work across functions to amplify corporate marketing campaigns
Manage agency resources and relationships
Qualifications You Must Have
Six plus years' experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies
At least two years' experience using PowerPoint, Marketo and SFDC
We Value
Bachelor's degree in communications, marketing or related discipline or equivalent experience
Ability to work collaboratively in a fast-paced environment
Previous people and program management experience
Strong understanding of customer segmentation and marketing strategies
Exceptional attention to detail and ability to plan and organize to achieve successful results
Track record in delivering on key performance indicators and goals
Strong writing, verbal, and presentation skills
Creative solutioning - the ability to understand business objectives and translate them into forward thinking marketing campaigns
Understanding brand guidelines and how to ensure projects bring the brand to life in inspiring ways.
Understanding of how to engage target audiences through meaningful media programs
Managing agency resources and relationships
Evaluates issues in a logical, analytical and pragmatic way
Works effectively with others to identify and resolve issues including excellent people skills and successful interactions with all levels of management as well as a diverse workforce
Positive attitude and willingness to embrace change
Ability to travel as needed
About Us Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
#J-18808-Ljbffr