SBH Fashion
Manager, CRO & UX
Salary $100,000-$115,000
Responsibilities
Own the full CRO roadmap including hypotheses, prioritization, KPIs, testing velocity, analysis, and rollout.
Lead all A/B testing through Shoplift including setup, QA, monitoring, and analysis.
Maintain a centralized library of testing insights and recommendations.
Own UX across PDP, PLP, navigation, filtering, landing pages, and checkout on both mobile and desktop.
Conduct behavioral analysis using heatmaps, scroll maps, click maps, and session recordings.
Deliver UX recommendations tied to conversion, engagement, and product discovery improvements.
Own search strategy including ranking rules, synonyms, facets, filters, and search tuning within Algolia.
Analyze search queries to identify content gaps, friction, and new opportunities.
Own SEO strategy including technical SEO, metadata strategy, internal linking, schema direction, and crawlability in partnership with development.
Identify opportunities to improve organic traffic through UX and content improvements.
Deliver weekly funnel readouts including PDP engagement, PLP performance, add to cart, checkout progression, and conversion by device.
Partner with Analytics to ensure proper tracking, tagging, and events for behavior analysis.
Own rollout, UX placement, integration, and testing strategy for the Fit Predictor tool.
Measure impact on conversion, return rate, and customer experience.
Translate return reason data into PDP and PLP UX improvements, fit notes, size guidance, and attribute updates.
Partner with Merchandising, Creative, CRM, Paid, and Site Operations to align UX priorities with business goals.
Qualifications
Five to eight years of experience in CRO, UX optimization, ecommerce product management, or a related digital role.
Hands‑on experience with experimentation platforms such as Shoplift, Optimizely, Convert, or VWO.
Strong analytical skills and fluency with GA4 and behavioral analytics tools such as Hotjar, FullStory, or Contentsquare.
Proven ability to design and interpret experiments with statistical rigor and turn insights into clear UX recommendations.
Deep understanding of mobile‑first UX best practices for ecommerce.
Experience collaborating with designers and developers to bring UX concepts to life.
Comfort presenting findings and recommendations to senior stakeholders and cross‑functional partners.
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Responsibilities
Own the full CRO roadmap including hypotheses, prioritization, KPIs, testing velocity, analysis, and rollout.
Lead all A/B testing through Shoplift including setup, QA, monitoring, and analysis.
Maintain a centralized library of testing insights and recommendations.
Own UX across PDP, PLP, navigation, filtering, landing pages, and checkout on both mobile and desktop.
Conduct behavioral analysis using heatmaps, scroll maps, click maps, and session recordings.
Deliver UX recommendations tied to conversion, engagement, and product discovery improvements.
Own search strategy including ranking rules, synonyms, facets, filters, and search tuning within Algolia.
Analyze search queries to identify content gaps, friction, and new opportunities.
Own SEO strategy including technical SEO, metadata strategy, internal linking, schema direction, and crawlability in partnership with development.
Identify opportunities to improve organic traffic through UX and content improvements.
Deliver weekly funnel readouts including PDP engagement, PLP performance, add to cart, checkout progression, and conversion by device.
Partner with Analytics to ensure proper tracking, tagging, and events for behavior analysis.
Own rollout, UX placement, integration, and testing strategy for the Fit Predictor tool.
Measure impact on conversion, return rate, and customer experience.
Translate return reason data into PDP and PLP UX improvements, fit notes, size guidance, and attribute updates.
Partner with Merchandising, Creative, CRM, Paid, and Site Operations to align UX priorities with business goals.
Qualifications
Five to eight years of experience in CRO, UX optimization, ecommerce product management, or a related digital role.
Hands‑on experience with experimentation platforms such as Shoplift, Optimizely, Convert, or VWO.
Strong analytical skills and fluency with GA4 and behavioral analytics tools such as Hotjar, FullStory, or Contentsquare.
Proven ability to design and interpret experiments with statistical rigor and turn insights into clear UX recommendations.
Deep understanding of mobile‑first UX best practices for ecommerce.
Experience collaborating with designers and developers to bring UX concepts to life.
Comfort presenting findings and recommendations to senior stakeholders and cross‑functional partners.
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