EverCommerce
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EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/
We are looking for a Growth Marketing Manager to join our EverPro Marketing team, the largest portfolio of our EverCommerce organization, focusing on solving the needs of home service professionals. In this role, you will be tasked with becoming an expert in Field Service Management Software as it relates to our portfolio, hyper‑focused on owning, creating, executing, and optimizing multi‑channel campaigns that drive qualified leads, expand our pipeline, and ultimately contribute to ambitious revenue growth goals across several key software solutions. This role requires a data‑driven approach, B2B SaaS expertise, and an understanding of the unique challenges and opportunities in the Field Service Management industry. You’ll collaborate closely with Sales, Product, and Marketing Channel‑specific SMEs to ensure a cohesive, effective demand generation strategy, improving funnel health, speed to conversion, and contributing to overall revenue growth.
Key Responsibilities
Demand Generation Strategy:
Develop and implement end‑to‑end demand generation strategies across several software solutions that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives.
Channel Prioritization:
Identify and prioritize high‑impact channels, including email marketing, paid media, SEO, content, social media, and site CRO.
Campaign Development and Execution:
Design and manage integrated marketing campaigns (traditional, digital, and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey.
Targeted Campaigns:
Create targeted and segmented campaigns to reach high‑value accounts in collaboration with Sales, Product, and Marketing support teams.
Cross‑Functional Initiatives:
Lead cross‑functional initiatives to create compelling assets and messaging tailored to specific audience segments and buyer journey stages.
Lead Nurturing & Pipeline Management:
Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI.
Lead Flow Monitoring:
Monitor lead flow and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Sales.
Data and Lead Analysis:
Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels.
Lead Scoring Collaboration:
Work with operations teams on lead scoring models to prioritize prospects based on engagement, intent signals, and conversion likelihood.
Lead Tracking Systems:
Implement and troubleshoot end‑to‑end lead tracking systems to ensure accurate attribution from marketing touchpoints to closed deals.
Funnel Analysis:
Analyze funnel performance and conversion metrics to identify drop‑off points and design A/B tests or nurture strategies that improve lead‑to‑customer conversion rates.
Data Insight Collaboration:
Collaborate with sales, operations, and product teams to align data insights with pipeline forecasting, customer segmentation, and lifecycle marketing initiatives.
Partnership Marketing:
Collaborate with cross‑functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs.
Partner Enablement:
Develop and deliver impactful partner enablement resources, increasing partner engagement and driving mutual revenue growth.
Partnership Performance Analysis:
Analyze partnership performance data, providing actionable insights to optimize future collaborations and maximize ROI.
Analytics & Reporting:
Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight‑based optimizations across channels and tactics.
Reporting Dashboards:
Develop dashboards, strengthen insights, and provide regular reporting on KPIs, campaign ROI, and pipeline contribution using platforms like HubSpot, Salesforce, Marketo, Heap, Pendo, and Google Analytics.
Sales Alignment:
Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals.
Lead Quality Feedback:
Maintain regular communication channels with Sales to gather feedback on lead quality, campaign effectiveness, and messaging relevance.
Campaign Creation Support:
Collaborate with Product, Marketing support, and Sales teams to create relevant, high‑impact campaigns for each stage of the sales funnel.
Market Trend Insights:
Close collaboration with our Product Marketing Manager to provide Sales with insights on market trends, customer needs, and competitor positioning.
Agency Relationship Management:
Manage agency partner relationships through aligning internal stakeholders, managing projects, tracking budgets and KPIs, and developing reporting to ensure business objectives and investment targets are met or exceeded.
Continuous Optimization:
Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance.
Industry Trend Monitoring:
Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s marketing efforts innovative and effective.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth.
Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g., HubSpot, Marketo, Salesforce).
Proven success in designing and executing highly effective omni‑channel lead generation campaigns and nurturing programs.
Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities.
Knowledge of field service management or experience marketing to service‑based businesses is highly desirable.
Excellent communication and project management skills with the ability to collaborate cross‑functionally, manage teams and multiple projects.
Ability to multi‑task and prioritize effectively in a fast‑paced, highly matrixed environment.
Outstanding communication, interpersonal and presentation skills.
Excellent organizational time‑management and team management skills.
Location Remote - US. The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in‑office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits and Perks
Flexibility to work where/how you want within your country of employment – in‑office, remote, or hybrid.
Continued investment in your professional development.
Robust health and wellness benefits, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting.
Flexible and generous (FTO) time‑off.
Employee Stock Purchase Program.
Compensation The target compensation for this position is $95,000 - $115,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!
Senior Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
Get notified about new Growth Marketing Manager jobs in Denver, CO.
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Get AI-powered advice on this job and more exclusive features.
EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/
We are looking for a Growth Marketing Manager to join our EverPro Marketing team, the largest portfolio of our EverCommerce organization, focusing on solving the needs of home service professionals. In this role, you will be tasked with becoming an expert in Field Service Management Software as it relates to our portfolio, hyper‑focused on owning, creating, executing, and optimizing multi‑channel campaigns that drive qualified leads, expand our pipeline, and ultimately contribute to ambitious revenue growth goals across several key software solutions. This role requires a data‑driven approach, B2B SaaS expertise, and an understanding of the unique challenges and opportunities in the Field Service Management industry. You’ll collaborate closely with Sales, Product, and Marketing Channel‑specific SMEs to ensure a cohesive, effective demand generation strategy, improving funnel health, speed to conversion, and contributing to overall revenue growth.
Key Responsibilities
Demand Generation Strategy:
Develop and implement end‑to‑end demand generation strategies across several software solutions that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives.
Channel Prioritization:
Identify and prioritize high‑impact channels, including email marketing, paid media, SEO, content, social media, and site CRO.
Campaign Development and Execution:
Design and manage integrated marketing campaigns (traditional, digital, and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey.
Targeted Campaigns:
Create targeted and segmented campaigns to reach high‑value accounts in collaboration with Sales, Product, and Marketing support teams.
Cross‑Functional Initiatives:
Lead cross‑functional initiatives to create compelling assets and messaging tailored to specific audience segments and buyer journey stages.
Lead Nurturing & Pipeline Management:
Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI.
Lead Flow Monitoring:
Monitor lead flow and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Sales.
Data and Lead Analysis:
Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels.
Lead Scoring Collaboration:
Work with operations teams on lead scoring models to prioritize prospects based on engagement, intent signals, and conversion likelihood.
Lead Tracking Systems:
Implement and troubleshoot end‑to‑end lead tracking systems to ensure accurate attribution from marketing touchpoints to closed deals.
Funnel Analysis:
Analyze funnel performance and conversion metrics to identify drop‑off points and design A/B tests or nurture strategies that improve lead‑to‑customer conversion rates.
Data Insight Collaboration:
Collaborate with sales, operations, and product teams to align data insights with pipeline forecasting, customer segmentation, and lifecycle marketing initiatives.
Partnership Marketing:
Collaborate with cross‑functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs.
Partner Enablement:
Develop and deliver impactful partner enablement resources, increasing partner engagement and driving mutual revenue growth.
Partnership Performance Analysis:
Analyze partnership performance data, providing actionable insights to optimize future collaborations and maximize ROI.
Analytics & Reporting:
Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight‑based optimizations across channels and tactics.
Reporting Dashboards:
Develop dashboards, strengthen insights, and provide regular reporting on KPIs, campaign ROI, and pipeline contribution using platforms like HubSpot, Salesforce, Marketo, Heap, Pendo, and Google Analytics.
Sales Alignment:
Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals.
Lead Quality Feedback:
Maintain regular communication channels with Sales to gather feedback on lead quality, campaign effectiveness, and messaging relevance.
Campaign Creation Support:
Collaborate with Product, Marketing support, and Sales teams to create relevant, high‑impact campaigns for each stage of the sales funnel.
Market Trend Insights:
Close collaboration with our Product Marketing Manager to provide Sales with insights on market trends, customer needs, and competitor positioning.
Agency Relationship Management:
Manage agency partner relationships through aligning internal stakeholders, managing projects, tracking budgets and KPIs, and developing reporting to ensure business objectives and investment targets are met or exceeded.
Continuous Optimization:
Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance.
Industry Trend Monitoring:
Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s marketing efforts innovative and effective.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth.
Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g., HubSpot, Marketo, Salesforce).
Proven success in designing and executing highly effective omni‑channel lead generation campaigns and nurturing programs.
Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities.
Knowledge of field service management or experience marketing to service‑based businesses is highly desirable.
Excellent communication and project management skills with the ability to collaborate cross‑functionally, manage teams and multiple projects.
Ability to multi‑task and prioritize effectively in a fast‑paced, highly matrixed environment.
Outstanding communication, interpersonal and presentation skills.
Excellent organizational time‑management and team management skills.
Location Remote - US. The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in‑office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits and Perks
Flexibility to work where/how you want within your country of employment – in‑office, remote, or hybrid.
Continued investment in your professional development.
Robust health and wellness benefits, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting.
Flexible and generous (FTO) time‑off.
Employee Stock Purchase Program.
Compensation The target compensation for this position is $95,000 - $115,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!
Senior Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
Get notified about new Growth Marketing Manager jobs in Denver, CO.
#J-18808-Ljbffr