Spectora Home Inspection Software
Senior Marketing Manager
Spectora Home Inspection Software, Denver, Colorado, United States, 80285
Senior Marketing Manager
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Spectora Home Inspection Software
About Spectora Spectora is the leading SaaS property inspection platform on a mission to transform property ownership, starting with inspections. We serve as the trusted technology partner for inspectors across the country, helping them build and scale successful businesses through our all-in-one platform.
About the Role Senior Marketing Manager to join our Demand Generation team – a hands‑on marketer who can translate strategy into action and ideas into measurable outcomes. You’ll develop and execute integrated campaigns that generate pipeline, accelerate conversions, and directly impact revenue growth. You’ll partner closely with Marketing, Sales, and Customer Success to align initiatives with business goals and ensure every campaign delivers a clear return on investment.
Key Responsibilities
Partner with the Director of Demand Generation to translate strategic goals into actionable campaign plans, timelines, and measurable deliverables.
Plan, execute, and optimize multi‑channel marketing campaigns (including paid, email, content, webinars, and events) that drive qualified pipeline growth and revenue expansion.
Develop and manage the marketing content calendar to deliver the right message to the right audience at the right time, aligning content and campaigns to audience segments, funnel stages, and quarterly business priorities to create a cohesive prospect journey.
Collaborate cross‑functionally with Marketing Operations, Sales, and Product Marketing to build and optimize campaign workflows in HubSpot, driving effective segmentation, automation, lead scoring, and attribution tracking to improve performance visibility.
Monitor and refine lead nurtures and sales sequences to boost engagement, improve conversion rates, and enhance the lead‑to‑trial and trial‑to‑customer journey.
Own end‑to‑end campaign execution, from creative brief and asset development through launch, tracking, and continuous optimization.
Partner with Digital Marketing to create and test high‑performing campaign assets – emails, landing pages, ads, and CTAs – using A/B testing to refine messaging, creative, and conversion performance.
Analyze campaign and acquisition performance data to identify insights, cohort trends, and opportunities for optimization, turning findings into actionable strategies that drive consistent, repeatable, and predictable results.
Performance Measurement & Optimization
Responsible for full funnel unit and revenue performance.
Define and track key campaign KPIs, including Marketing Qualified Leads (MQLs), Trials, SQLs, Net New Logos, conversion rates, and pipeline contribution, to measure the marketing impact on revenue.
Ensure operational excellence through clean data, accurate attribution, and close alignment with RevOps to drive reporting integrity and achieve consistent, repeatable, and predictable campaign outcomes.
Report on campaign performance regularly, connecting tactical metrics to broader business objectives and revenue goals.
Analyze customer acquisition data to uncover trends, high‑performing channels, and bottlenecks across the funnel.
What You'll Bring
6‑8 years of experience in B2B marketing, ideally in SaaS or tech environments.
Proven experience managing and executing multi‑channel marketing campaigns.
Strong understanding of digital marketing channels, campaign analytics, and HubSpot.
Ability to balance strategic thinking with hands‑on execution.
Excellent communication, project management, and organizational skills.
Data‑driven mindset with the ability to interpret metrics and translate them into action.
Success in This Role Looks Like
Consistent delivery of campaigns that meet or exceed performance targets (Trial volume, conversion rates, pipeline impact).
High campaign execution quality and on‑time delivery.
Clear alignment between campaign initiatives and revenue outcomes.
Strong collaboration across the Marketing, Customer Success, and Sales teams.
Compensation
Job Type: Full‑Time
Base Salary Range: $115,000‑$130,000 per year
Total Rewards:
Core Benefits: Medical, dental, and vision; employer‑paid life insurance; employer‑paid short & long‑term disability
Bonus: Target bonus based on a percentage of base salary, tied to individual and company performance
Equity: Stock options for all full‑time employees, with grant amounts based on role level
Paid Time Off: Unlimited vacation and sick time, plus paid parental leave
Retirement: 401(k) with employer matching
Wellness: ClassPass membership subsidy to support fitness and well‑being
How to Apply Want to go the extra mile? Apply with your CV and a personalized note or video explaining why you’d be a great fit. Show us who you really are – we want to get to know YOU!
Spectora strives to create an inclusive environment where everyone is set up for success. As an equal‑opportunity employer, we prohibit discrimination in our hiring process and strongly encourage women, people of color, LGBTQIA individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.
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at
Spectora Home Inspection Software
About Spectora Spectora is the leading SaaS property inspection platform on a mission to transform property ownership, starting with inspections. We serve as the trusted technology partner for inspectors across the country, helping them build and scale successful businesses through our all-in-one platform.
About the Role Senior Marketing Manager to join our Demand Generation team – a hands‑on marketer who can translate strategy into action and ideas into measurable outcomes. You’ll develop and execute integrated campaigns that generate pipeline, accelerate conversions, and directly impact revenue growth. You’ll partner closely with Marketing, Sales, and Customer Success to align initiatives with business goals and ensure every campaign delivers a clear return on investment.
Key Responsibilities
Partner with the Director of Demand Generation to translate strategic goals into actionable campaign plans, timelines, and measurable deliverables.
Plan, execute, and optimize multi‑channel marketing campaigns (including paid, email, content, webinars, and events) that drive qualified pipeline growth and revenue expansion.
Develop and manage the marketing content calendar to deliver the right message to the right audience at the right time, aligning content and campaigns to audience segments, funnel stages, and quarterly business priorities to create a cohesive prospect journey.
Collaborate cross‑functionally with Marketing Operations, Sales, and Product Marketing to build and optimize campaign workflows in HubSpot, driving effective segmentation, automation, lead scoring, and attribution tracking to improve performance visibility.
Monitor and refine lead nurtures and sales sequences to boost engagement, improve conversion rates, and enhance the lead‑to‑trial and trial‑to‑customer journey.
Own end‑to‑end campaign execution, from creative brief and asset development through launch, tracking, and continuous optimization.
Partner with Digital Marketing to create and test high‑performing campaign assets – emails, landing pages, ads, and CTAs – using A/B testing to refine messaging, creative, and conversion performance.
Analyze campaign and acquisition performance data to identify insights, cohort trends, and opportunities for optimization, turning findings into actionable strategies that drive consistent, repeatable, and predictable results.
Performance Measurement & Optimization
Responsible for full funnel unit and revenue performance.
Define and track key campaign KPIs, including Marketing Qualified Leads (MQLs), Trials, SQLs, Net New Logos, conversion rates, and pipeline contribution, to measure the marketing impact on revenue.
Ensure operational excellence through clean data, accurate attribution, and close alignment with RevOps to drive reporting integrity and achieve consistent, repeatable, and predictable campaign outcomes.
Report on campaign performance regularly, connecting tactical metrics to broader business objectives and revenue goals.
Analyze customer acquisition data to uncover trends, high‑performing channels, and bottlenecks across the funnel.
What You'll Bring
6‑8 years of experience in B2B marketing, ideally in SaaS or tech environments.
Proven experience managing and executing multi‑channel marketing campaigns.
Strong understanding of digital marketing channels, campaign analytics, and HubSpot.
Ability to balance strategic thinking with hands‑on execution.
Excellent communication, project management, and organizational skills.
Data‑driven mindset with the ability to interpret metrics and translate them into action.
Success in This Role Looks Like
Consistent delivery of campaigns that meet or exceed performance targets (Trial volume, conversion rates, pipeline impact).
High campaign execution quality and on‑time delivery.
Clear alignment between campaign initiatives and revenue outcomes.
Strong collaboration across the Marketing, Customer Success, and Sales teams.
Compensation
Job Type: Full‑Time
Base Salary Range: $115,000‑$130,000 per year
Total Rewards:
Core Benefits: Medical, dental, and vision; employer‑paid life insurance; employer‑paid short & long‑term disability
Bonus: Target bonus based on a percentage of base salary, tied to individual and company performance
Equity: Stock options for all full‑time employees, with grant amounts based on role level
Paid Time Off: Unlimited vacation and sick time, plus paid parental leave
Retirement: 401(k) with employer matching
Wellness: ClassPass membership subsidy to support fitness and well‑being
How to Apply Want to go the extra mile? Apply with your CV and a personalized note or video explaining why you’d be a great fit. Show us who you really are – we want to get to know YOU!
Spectora strives to create an inclusive environment where everyone is set up for success. As an equal‑opportunity employer, we prohibit discrimination in our hiring process and strongly encourage women, people of color, LGBTQIA individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.
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