Job Description
Director of Customer Marketing at Honeywell
The Director of Customer Marketing is a strategic leadership role responsible for driving customer engagement and loyalty through innovative marketing strategies. Lead a team in developing and executing customer‑centric marketing initiatives aligned with business objectives, collaborating closely with cross‑functional teams such as sales and product management to understand customer needs and develop targeted campaigns. Analyze market trends and customer data to identify growth opportunities, set strategic direction for customer marketing, and foster a culture of excellence. Drive the development and execution of comprehensive marketing strategies that enhance acquisition, retention, and satisfaction, leading to revenue growth and a stronger industry position.
Report directly to (title) and work out of (City, State) on a (Hybrid, On‑site, Remote) schedule.
Key Responsibilities
- Lead development and execution of customer‑centric marketing strategies to drive engagement and loyalty
- Collaborate with cross‑functional teams to understand customer needs and develop targeted campaigns
- Analyze market trends and customer data to identify growth opportunities
- Set the strategic direction for customer marketing
- Develop and manage the customer marketing budget
- Oversee marketing programs including email campaigns, social media promotions, and customer events
- Monitor and report on campaign effectiveness
- Manage the customer journey and ensure a seamless experience
- Utilize marketing automation tools and CRM systems
- Lead and inspire a team of customer marketing professionals
- Set clear goals and objectives for the team
- Stay up‑to‑date with industry trends
- Collaborate with creative services
- Manage relationships with external vendors and agencies
Qualifications
- Minimum 8+ years of experience in customer marketing or related roles with a proven track record of developing and executing successful strategies
- Strong leadership skills with the ability to inspire a team
- Excellent communication and interpersonal skills
- Strong analytical mindset and data‑driven decision making
- Experience with marketing automation tools and CRM systems
- Results‑oriented mindset focused on measurable outcomes
- Passion for marketing and staying current with industry trends
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
- Dynamic, self‑motivated, and thrives in fast‑paced environments
- Teamwork and collaboration mindset
- Innovative and creative thinking
- Eager to learn and adapt to new technologies
- Customer‑centric mindset
- Strong problem‑solving skills
About Honeywell
Honeywell helps organizations solve the world’s most complex challenges in automation, aviation, and energy transition. As a trusted partner, we provide actionable solutions and innovation across Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation, powered by the Honeywell Forge software.
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