Acmetel
Locations: Corporate Office, I-9/3, Islamabad
Job Description:
We are launching a
new-age global digital connectivity business
centered around
E-SIM technology , and we’re seeking a
Performance Marketing Manager
to lead growth across markets. This role demands a data‑driven marketer who will design and execute full‑funnel paid campaigns, blending
analytical precision, creative storytelling, and growth experimentation
to maximize acquisition, activation, and lifetime value for our digital users.
Key Responsibilities
Develop and own the global performance marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
Design full‑funnel acquisition frameworks that drive measurable outcomes — CAC, ROAS, conversion rate, and retention uplift.
Create scalable, automated campaign architectures for multi‑market execution.
Execution & Optimization
Launch, manage, and continuously optimize high‑budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
Partner with the Product & UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.
Analytics & Insights
Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
Leverage analytics to identify
emerging opportunities by region, validity, audience segment and product attributes
Stay ahead of digital trends, tools, and platform updates.
Work cross‑functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
Own the performance marketing budget, ensuring optimal allocation and cost efficiency across global markets.
Qualifications & Experience
Bachelor’s or Master’s degree in Marketing, Business, or related field.
5–8 years of experience
in
performance or growth marketing , preferably in
telecom, digital products, or e-commerce .
Proven record of managing significant monthly ad spend with high ROI.
Expertise in
Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing .
Advanced proficiency in GA4, Tag Manager, Looker Studio, and data‑driven decision‑making.
Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
Familiarity with
E‑SIM, mobile plans, or digital subscription models
will be an advantage.
Creative thinker with an experimental, data‑driven approach to problem‑solving.
Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.
#J-18808-Ljbffr
Job Description:
We are launching a
new-age global digital connectivity business
centered around
E-SIM technology , and we’re seeking a
Performance Marketing Manager
to lead growth across markets. This role demands a data‑driven marketer who will design and execute full‑funnel paid campaigns, blending
analytical precision, creative storytelling, and growth experimentation
to maximize acquisition, activation, and lifetime value for our digital users.
Key Responsibilities
Develop and own the global performance marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
Design full‑funnel acquisition frameworks that drive measurable outcomes — CAC, ROAS, conversion rate, and retention uplift.
Create scalable, automated campaign architectures for multi‑market execution.
Execution & Optimization
Launch, manage, and continuously optimize high‑budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
Partner with the Product & UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.
Analytics & Insights
Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
Leverage analytics to identify
emerging opportunities by region, validity, audience segment and product attributes
Stay ahead of digital trends, tools, and platform updates.
Work cross‑functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
Own the performance marketing budget, ensuring optimal allocation and cost efficiency across global markets.
Qualifications & Experience
Bachelor’s or Master’s degree in Marketing, Business, or related field.
5–8 years of experience
in
performance or growth marketing , preferably in
telecom, digital products, or e-commerce .
Proven record of managing significant monthly ad spend with high ROI.
Expertise in
Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing .
Advanced proficiency in GA4, Tag Manager, Looker Studio, and data‑driven decision‑making.
Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
Familiarity with
E‑SIM, mobile plans, or digital subscription models
will be an advantage.
Creative thinker with an experimental, data‑driven approach to problem‑solving.
Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.
#J-18808-Ljbffr