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Platedrop

Social Media Marketing Fellow

Platedrop, Buffalo, New York, United States, 14266

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2 days ago Be among the first 25 applicants

PlateDrop is a campus-based platform dedicated to addressing food insecurity among college students by transforming unused student meal swipes and surplus food into immediate, anonymous support. With one in three college students facing food insecurity, PlateDrop bridges the gap by collaborating with universities, campus dining services, and local vendors to optimize existing resources. Our mission is to reduce waste, support student success, and foster strong campus communities without adding financial or operational burden. Learn more or join our waitlist at www.getplatedrop.com.

Role Description Platedrop is seeking a creative, driven undergraduate student to

define and lead

our digital presence across Instagram, TikTok, and LinkedIn. This role is ideal for someone who loves storytelling, understands student culture, and is excited to build a brand voice from the ground up. You will have

creative freedom

to craft content, experiment with formats, and develop campaigns that amplify Platedrop’s mission and connect with students.

This role also involves creating and maintaining a

60-day social media and marketing plan , as well as representing Platedrop on camera when producing content that requires a student‑led voice.

Responsibilities:

Create and execute a

60-day social media and marketing strategy

Develop Platedrop’s

brand voice

across social media platforms

Design graphics, short videos, and engaging content using tools like Canva, CapCut, and Adobe Creative Suite

Appear on camera for short‑form content, campus storytelling, and updates when needed

Brainstorm, plan, and launch creative campaigns related to student life, sustainability, and food access

Track analytics, monitor engagement, and adjust strategy based on performance

Capture moments from events, meetings, and campus outreach to share online

Collaborate with the Outreach & PR Fellow to ensure consistent messaging across all platforms

Ideal Candidate:

Creative thinker with a strong sense of visual and digital storytelling

Comfortable appearing on camera and communicating directly to an audience

Familiar with Canva, CapCut, Adobe tools, or similar software

Interested in marketing, branding, design, content creation, or communications

Organized, proactive, and excited to take ownership of Platedrop’s digital voice

Passionate about creating content with real social impact

What you’ll gain:

Ownership over the digital voice and identity of a mission‑driven startup

Real experience building and executing a social media strategy from scratch

A portfolio of content, campaigns, and measurable impact

Mentorship and access to UB’s entrepreneurship ecosystem

Strong resume and LinkedIn experience

A recommendation letter recognizing your leadership and

Priority consideration for future paid roles as Platedrop grows

How to apply: When applying via LinkedIn Easy Apply, you must:

Upload your resume through LinkedIn

Send a short (3–5 sentence) email

to

hello@getplatedrop.com

answering this prompt: Share a campus or brand social media page you think does a great job — and tell us why it inspires you.

Applications missing either item may not be considered.

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