Abe
Senior Social Media Advertising Strategist (Remote US) - Future Opening
Abe, Kansas City, Missouri, United States, 64101
Senior Social Media Advertising Strategist (Remote US)
Join us at Abe, a specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta, and more to reach, engage, and convert their target audiences.
Overview We are looking for a passionate marketing nerd who loves building new things with a motivated team. The role reports to the Associate Director and is a crucial part of our social media team. The position offers unique opportunities to shape strategies and grow with a fast‑growing specialty agency.
Responsibilities
Oversee and lead a collection of social media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to ensure alignment on tasks and quality.
Build client strategies each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Provide fractional support for internal marketing within Directive.
Deeply understand client positioning and unique value propositions.
Confirm lead routing accuracy within a CRM.
Manage personal productivity and utilization.
Work with the Associate Director to meet internal and client goals.
Understand programmatic campaigns value.
Drive cross‑sell, upsell, and referral opportunities.
Execute and optimize LinkedIn advertising, including copywriting, TAM development, and targeting to maximize ROI.
Qualifications
4+ years of experience at a performance/digital marketing agency with B2B clients.
Deep expertise in paid social advertising, specifically LinkedIn Ads.
Knowledge of LinkedIn ad units such as conversation ads, document ads, CTV, etc.
Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6Sense, and other tools.
Ability to delegate to junior teammates.
Strong understanding of paid principles: keyword research, copywriting, bid management, optimization.
Data‑driven analysis skills using Google Analytics, GA4, Excel, or comparable tools.
Experience measuring results via OKRs or similar.
Audience segmentation experience (tier, job title, etc.).
Successful track record with mid‑market or enterprise accounts.
Ability to translate strategy into data‑backed stories.
Competitive, curious, problem‑solver mindset.
On‑the‑cut‑edge demeanor, eager to grow and share.
Strong organizational, prioritization, and multi‑project management skills.
Quality‑obsessed approach to advertising.
Travel to visit clients approximately once per year, as needed.
Success Metrics
Operate core values in every interaction.
Effectively manage ~5 mid‑tier and enterprise accounts.
Meet/exceed KPIs such as client growth, goal attainment, NSMs, and satisfaction scores.
Build trust and generate consistent renewals.
Cross‑sell services aligned with client objectives.
Communicate results clearly to client execs.
Make strategic decisions for account direction.
Benefits
Living wage; annual base salary $85,000‑$95,000 USD (US‑based).
Medical, dental, vision, disability, and life insurance coverage. 100% employer‑paid for primary coverage, 50% for dependents.
Mental health: Spring Health access, Headspace membership.
Physical: Omada physical therapy, fertility support, Aaptiv virtual workouts, One Medical membership.
Time off: Unlimited PTO (2‑week minimum), paid holidays, birthday off, end‑of‑year recharge, paid parental leave.
Financial: Traditional & Roth 401(k) with 3% company match.
Bonus: Annual bonus based on tenure, scaling with time.
Work Environment Requirements Remote‑first company with optional work from offices in Irvine, California. Global locations (Canada, UK, Australia) acceptable with valid work authorization. Role is 100% virtual; requires reliable internet, professional background, laptop (PC or Mac), and ability to remain stationary for extended periods.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job duties. To request accommodations, email
careers@directiveconsulting.com .
Equal Opportunity Employment At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Overview We are looking for a passionate marketing nerd who loves building new things with a motivated team. The role reports to the Associate Director and is a crucial part of our social media team. The position offers unique opportunities to shape strategies and grow with a fast‑growing specialty agency.
Responsibilities
Oversee and lead a collection of social media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to ensure alignment on tasks and quality.
Build client strategies each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Provide fractional support for internal marketing within Directive.
Deeply understand client positioning and unique value propositions.
Confirm lead routing accuracy within a CRM.
Manage personal productivity and utilization.
Work with the Associate Director to meet internal and client goals.
Understand programmatic campaigns value.
Drive cross‑sell, upsell, and referral opportunities.
Execute and optimize LinkedIn advertising, including copywriting, TAM development, and targeting to maximize ROI.
Qualifications
4+ years of experience at a performance/digital marketing agency with B2B clients.
Deep expertise in paid social advertising, specifically LinkedIn Ads.
Knowledge of LinkedIn ad units such as conversation ads, document ads, CTV, etc.
Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6Sense, and other tools.
Ability to delegate to junior teammates.
Strong understanding of paid principles: keyword research, copywriting, bid management, optimization.
Data‑driven analysis skills using Google Analytics, GA4, Excel, or comparable tools.
Experience measuring results via OKRs or similar.
Audience segmentation experience (tier, job title, etc.).
Successful track record with mid‑market or enterprise accounts.
Ability to translate strategy into data‑backed stories.
Competitive, curious, problem‑solver mindset.
On‑the‑cut‑edge demeanor, eager to grow and share.
Strong organizational, prioritization, and multi‑project management skills.
Quality‑obsessed approach to advertising.
Travel to visit clients approximately once per year, as needed.
Success Metrics
Operate core values in every interaction.
Effectively manage ~5 mid‑tier and enterprise accounts.
Meet/exceed KPIs such as client growth, goal attainment, NSMs, and satisfaction scores.
Build trust and generate consistent renewals.
Cross‑sell services aligned with client objectives.
Communicate results clearly to client execs.
Make strategic decisions for account direction.
Benefits
Living wage; annual base salary $85,000‑$95,000 USD (US‑based).
Medical, dental, vision, disability, and life insurance coverage. 100% employer‑paid for primary coverage, 50% for dependents.
Mental health: Spring Health access, Headspace membership.
Physical: Omada physical therapy, fertility support, Aaptiv virtual workouts, One Medical membership.
Time off: Unlimited PTO (2‑week minimum), paid holidays, birthday off, end‑of‑year recharge, paid parental leave.
Financial: Traditional & Roth 401(k) with 3% company match.
Bonus: Annual bonus based on tenure, scaling with time.
Work Environment Requirements Remote‑first company with optional work from offices in Irvine, California. Global locations (Canada, UK, Australia) acceptable with valid work authorization. Role is 100% virtual; requires reliable internet, professional background, laptop (PC or Mac), and ability to remain stationary for extended periods.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job duties. To request accommodations, email
careers@directiveconsulting.com .
Equal Opportunity Employment At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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