SEO + SEM Specialist (Remote) Job at First American in Phoenix

Who We Are Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do As part of our Performance Marketing Center of Excellence (CoE), the SEO + SEM Specialist is responsible for maximizing search visibility and capturing demand efficiently across both paid and organic channels. You will own keyword strategy, execute SEM optimizations, and partner with Brand and Paid Media teams to ensure SEO content and paid search investments work together. This role requires a hands‑on search marketer with strong technical skills and the ability to translate search performance into actionable insights that fuel pipeline growth. What You’ll Do Keyword Strategy Conduct keyword research and map high‑value opportunities across paid and organic search. Build SEO content briefs in collaboration with Brand & Creative. SEM Execution & Optimization Manage and optimize campaigns across Google Ads and other search platforms. Continuously refine bids, ad copy, and extensions for performance. Monitor pacing, budget allocation, and search efficiency. SEO Optimization & Governance Optimize on‑page and off‑page SEO elements to improve visibility and rankings. Partner with divisional teams to refresh and expand SEO content regularly. Govern SERP performance, ensuring alignment between paid and organic to reduce cannibalization. Testing & Insights Design and execute SEO/SEM tests to uncover incremental performance opportunities. Analyze search trends, share insights, and inform broader marketing strategy. Tools & Technology Fluency with search and analytics platforms, including: SEO: Google Search Console, SEMrush, Moz, or equivalent. SEM: Google Ads, Microsoft Ads, and keyword management tools. Analytics: Google Analytics (GA4), attribution platforms, reporting dashboards. Collaboration & Workflow: Project management and campaign orchestration tools. What You’ll Bring Required Education, Experience, Certification/Licensure 3-5 years in SEO/SEM roles, with experience in both paid and organic search. Proven ability to manage and optimize Google Ads accounts. Hands‑on experience with SEO keyword research, content briefs, and technical optimization. Strong analytical skills, with experience using GA4 and search‑specific reporting tools. Collaborative mindset, with ability to work across Paid Media, Brand, and Analytics teams. Mindset Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing. Experimental: Naturally curious; makes data‑driven decisions, in a timely manner, to solve problems and propose ideas. Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation. Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon. Why Join Us Own the search engine visibility strategy within a new Performance Marketing CoE. Capture demand efficiently by integrating paid and organic strategies. Play a critical role in ensuring every search dollar and keyword contributes to measurable business growth. Salary Range: $62,700.00 - $83,600.00 This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job‑related knowledge, skills, experience, business requirements and geographic location. What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan. #J-18808-Ljbffr In Summary: The SEO + SEM Specialist is responsible for maximizing search visibility and capturing demand efficiently across both paid and organic channels . The role requires a hands‑on search marketer with strong technical skills and the ability to translate search performance into actionable insights that fuel pipeline growth . The salary range is a reasonable estimate of the base pay range for this position at the time of posting . En Español: Desde 1889, First American (NYSE: FAF) ha mantenido una creencia inquebrantable en su gente. Ellos son apasionados por lo que hacen, y somos igualmente pasionales de fomentar un entorno donde todos se sientan bienvenidos, apoyados y empoderados para ser innovadores y alcanzar todo su potencial. Nuestra cultura inclusiva, la primera persona ha ganado a nuestra compañía numerosos reconocimientos, incluyendo el nombramiento en la lista Fortune 100 Best Companies to Work For durante diez años consecutivos. También hemos ganado premios como mejor lugar para trabajar para las mujeres, la diversidad y los empleados LGBTQ+, e han sido incluidos en más de 50 mejores lugares regionales para trabajar listas. Usted poseerá una estrategia de palabras clave, ejecutará optimizaciones SEM y se asociará con equipos de Brand & Creative para garantizar que el contenido SEO y las inversiones en búsqueda pagada funcionen juntos. Este papel requiere un vendedor de búsquedas práctico con fuertes habilidades técnicas y la capacidad de traducir el rendimiento de la búsquida en conocimientos accionables que impulsen el crecimiento del pipeline. Lo que usted hará Estrategia de Palabras Clave Realizar investigación sobre palabras clave y mapear oportunidades de alto valor a través de la busca paga y orgánica. Construya breves de contenidos SEO en colaboración con Brand & Creativo. Gestionar y optimizar campañas SEM Ejecución & Optimización gestionarán anuncios Google Ads y otras plataformas de búsquea. Continuamente perfeccionan ofertas, copia de anuncios y extensiones para proponer diseño de páginas, asignación de presupuesto y eficiencia de buscadas. ¿Qué lo harás? Optimización y gobernanza SEO Optimizar los resultados en términos generales e integrando oportunidades de alta-valuación entre búsquidas y redes sociales. Componga elementos de gestión de contenido SEO en cooperación con Marca y creatividad (Marketing and Search Engine Marketing) Las herramientas de análisis de Google Adwords y otros sitios web: Google Analytics. Tener la responsabilidad en el más alto respeto e inculcar a los demás para que sigan su ejemplo. Traduce resultados en información digestible y evita jerga de palabras de moda. Por qué unirse a nosotros posee la estrategia de visibilidad del motor de búsqueda dentro de una nueva CoE de Marketing de Rendimiento. Captura la demanda eficientemente integrando estrategias pagadas y orgánicas. Juega un papel crítico para garantizar que cada dólar de búsquea y palabra clave contribuye al crecimiento comercial medible. Rango de salarios: $62,700.00 - $83,600. First American considerará para el empleo a todos los solicitantes calificados, incluidos aquellos con antecedentes de arresto o condena, de una manera consistente con los requisitos de las leyes estatales y locales aplicables (por ejemplo, la Ordenanza del Condado de Los Ángeles sobre oportunidades justas para empleadores y la Ley Fair Chance de California).